English Premier League ice hockey club, Telford Tigers has chosen Cloud Venue, the SaaS ticketing solution from Advanced Business Solutions (Advanced) to handle its core ticketing and CRM operations.

The Shropshire-based club appointed Advanced and the system went live earlier this year. The solution was chosen for its functionality and ease of set up.

“The results so far have been more than encouraging with over 40% of fans booking tickets online for recent games,” said Paul Baker, Director of Red Hockey Ltd that owns the club.

“We were operating on an antiquated system, with fans having to stand in long queues and be allocated wristbands and seats on arrival.

“We really needed to bring our ticketing into the 21st century and were impressed with the ease of use and online functionality in Advanced’s solution, as well as the company’s credentials in the sports arena.”

Cloud Venue is designed to make it easy for clubs looking to set up online ticketing and promote games from their own branded website.

Cloud Venue integrates all customer information into one database, offering clubs opportunities to engage more effectively with established and new audiences in the future through personalised communications.

Tickets for games can be easily promoted across different social media channels including Facebook and Twitter.

Mark Dewell, Managing Director at Advanced Business Solutions (Ticketing), said: “We relish working with clients such as Telford Tigers, who understand the commercial and strategic benefits of taking their ticketing function online. We are looking forward to helping the team gain a better understanding of their fans’ demographics and buying behaviour. Cloud Venue will help them gain a stronger insight into both their existing and future fan base and shape their marketing and promotion strategy.”