London, Lausanne, Paris, Madrid 1st December 2016: SecuTix, the global provider of a ticketing engagement platform for the sports, culture and leisure industries, has today announced its new UK and Ireland team as it looks to expand its presence across Europe. This comes on the back of the company’s recent appointment as the ticketing partner of Saracens rugby.

David Hornby joins as UK and Ireland Managing Director with the remit to establish SecuTix as the leading white-label player in the UK ticketing market. As the former Commercial Director of Visit London and most recently Strategic Consultant to the likes of The O2, Formula 1 and Red Bull, David brings significant experience in growing businesses and an extensive network in the major events, entertainment and sports sector, which he will put to good use opening doors for SecuTix.

Richard Hilton, former Ticketing and Hospitality Solutions Manager at UEFA, has been appointed to the role of SecuTix Head of Customer Success for UK and Ireland. At UEFA, Richard was a client of SecuTix and applied the software to maximise hospitality and sponsorship opportunities for Euro 2016. Richard will use his first-hand experience of the software to ensure UK partners make best use of the technology to meet their business objectives. Prior to his role at UEFA, Richard was at Ticketmaster for eight years.

Frédéric Longatte, CEO of SecuTix, commented: “The UK and Irish markets are primed for feature rich SaaS native ticketing platforms. Clients tell us they want to own their customer data so they can personalise marketing and increase levels of fan engagement. We can deliver this. David and Richard’s combined expertise in ticketing, event and the sports industry will give us a strong local presence and allow us to be close to our new clients, such as Saracens. Both are valuable additions to the team and I am delighted to have them onboard.”

David Hornby said: “SecuTix is a cutting-edge, technology driven company that offers a fresh alternative to what’s currently available in the UK and Ireland. Over the coming months I will be seeking to accelerate our growth, reaching out to potential clients who find that the ‘one size fits all’ approach is no longer suitable for their business.”

Of the appointment Richard Hilton commented: “Having been at UEFA, I know the operational and system sides of the sports industry. I can quickly get under the skin of organisations, understand their needs and advise them on how best to use the technology to meet them. When I was a client, I was impressed with SecuTix because it offered a cloud-based solution that allowed ticketing to connect with third party applications. I know how valuable such a flexible system is and I’m keen to work with partners to change the way they do business.”