SARACENS PARTNERS WITH SECUTIX TO CREATE AN UNPARALLELED FAN EXPERIENCE
Club Is First UK Customer Of SecuTix 360° Ticketing Solution, Marking SecuTix Entry Into The UK Ticketing Market
London, Lausanne, Paris, Madrid 10th November 2016: SecuTix, the global provider of a ticketing engagement platform for the sports, culture and leisure industries, has become the official ticketing technology partner of Aviva Premiership and European Rugby Champions Cup winners Saracens.
The agreement will see the Club use the cloud-based SecuTix 360° software to deliver an unparalleled fan experience. Saracens will benefit from a unified white label platform to manage not just ticketing across multiple channels but also CRM and digital marketing. As a result, the Club will gain a 360-degree understanding of their fans and be able to engage with them across digital and mobile touchpoints.
“We wanted to take back control of our own ticketing, data and ultimately that all-important relationship with our fans,” said Andy Duckworth, Chief Commercial and Marketing Officer at Saracens. “Our vision is to deliver industry-leading fan engagement both in physical and digital stadia. SecuTix is much more than a ticketing solution. They get how important fan data is to a sports business and their platform is a modern technology building block to supercharge this vision and take us to the next level of fan experience management.”
Saracens sells more than 300,000 tickets annually.
Saracens selected SecuTix 360° to replace their incumbent ticketing solution in order to:
- Control fan data and personalise the customer journey
- Maximise match day attendance
- Increase volume of tickets sold online
- Enhance the customer experience and delight fans into loyal customers
- Increase the average basket value through bundles combining ticketing and additional services
SecuTix 360° is a ticketing engagement platform delivered as ‘software as a service’ (SaaS). It allows live sport professionals to leverage insights from ticketing data in order to create further up-sell opportunities and deliver a better experience at all stages of the customer journey.
Frédéric Longatte, CEO of SecuTix commented: “Fans are increasingly forcing clubs to deliver a personalised experience that goes beyond ticketing. This is precisely what SecuTix 360° is about. Through this partnership Saracens will have a 360-degree understanding of their audience and be able to deliver personalised offers and messages to their fans. For example, season ticket holders can be offered special bundles combining a discount on their next game as well as hospitality. We’re proud to be providing Saracens with the tools to take ownership of their customer data.”
With the addition of Saracens to its growing customer community in Europe, SecuTix expands its footprint in the sports world and marks its official entrance into the UK ticketing market. “Our debut in the UK market is an important milestone in SecuTix‘s roadmap to become the number one white label SaaS ticketing engagement platform in Europe. We are delighted that Saracens has selected SecuTixas its Ticketing Technology Provider and we look forward to our shared success,” said Frédéric Longatte.
SecuTix is a European technology provider of a white label Ticketing Engagement Platform designed for entertainment professionals who wish to deliver an unparalleled customer experience. Combining ticketing, CRM and analytics in one single software suite delivered as a “Software as a Service” solution (Saas), SecuTix 360° helps event organisers directly engage with their audience across all channels and gain full control of their ticket distribution. A daughter company of the ELCA Group, SecuTix has offices in Switzerland, France and Spain. SecuTix serves customers in various business segments including sport clubs, stadiums and arenas, museums, live entertainment organisations, leisure parks and festivals. Its customers include the UEFA, Opéra National de Paris, Stade de France and Saracens. For more information, please visit www.secutix.com