Ever since our article titled ‘What would you do with an extra £2,000 per month” we have had a number of discussions and enquiries regarding the booking protection, how it works and the difference between providers.
As with all things, there are core differences between operators and how they deliver their service to either venues or end customers.
We caught up with Catherine Spencer, Director of Business Development with Booking Protect to ask “What should we look for in a partner?”
Here are her top 5 pieces of advice.
1 – Full service
Plain and simple, it is essential that providers you work with give you and the end users a FULL SERVICE. We often see claims, post-purchase queries or general customer service issues being dealt with by outsourced third party companies.
We made the choice from the very start that Booking Protect would be a full-service offering, so we handle all aspects of administration and claims within our organisation. This means that if there is a large scale event or a series of events, we can allocate additional resources, namely fully trained staff, to directly deal with customer enquiries.
This is how we can guarantee we can protect their reputation and brand.
2- Protection for . . . . .
What good is taking out protection if it does not cover the reasons that we all know and hear in the event industry that people cannot make an event? As we head to INTIX and Ticketing Professionals in the coming months we will all get a chance to find out our top three reasons.
We commonly here that death or illness in the close family is second to personal illness, but what about pre-existing conditions? If I have a condition that is subject to flare up – and it becomes particularly bad the day of a concert am I covered? Whilst with Booking Protect you are, many providers do not cover pre-existing conditions.
3 – Simple, Compliant Opt-ins along with Analytics
Booking Protect has the advantage of being a technology led, API based system. Working with ticketing platforms such as Audienceview and PatronBase we allow their customers to enable the service seamlessly within their booking flows.
This significantly reduces administrative burden in the organisations we work with, to an almost negligible amount. The running of reports, download of information and sending to a third party are workflows of the past aren’t they?
Of course, presenting the offer is only the start. How many customers are taking it up? What about on price band A tickets versus price band B, has one got a better conversion rate than the other?
Any add on service or revenue opportunity needs to form part of your analytics and review programme. Make sure your provider can deliver these vital statistics, or better still have them commit to review meetings to look at pricing and presentation strategies with you every quarter or a minimum of twice a year. They are some of the most enjoyable meetings I attend each week.
4 – Reputation
Partners are great, they can add to your offering, by delivering a new service, outside of your normal operations. Many of our customers use partners for Pantomime production, delivering on-site catering or perhaps marketing services, such as PR or photography.
They choose these partners for various reasons, relevant to that service. Very few, if any would choose a partner had bad a reputation for delivering that service.
Just as we do in our personal lives, research what end users and other theatres’ experiences of working with a partner are like. Do you want your theatre dropping in people’s estimation because of poor service from a partner?
5 – Expert Advice
Launching new services, especially ones you are not familiar with can be a challenge. How much should we charge for a £20 theatre ticket? How much can we make / how much do customers find ‘reasonable’ – these are all questions your provider should be able to answer and a service they should deliver to you.
As we mentioned earlier when talking about our strategy of working with clients to review analytical data, we at Booking Protect pride ourselves on delivering years of advice in this sector to both our existing and potential new clients.
Don’t Forget to Find out how much a booking protect partnership could earn your organisation
If you would like an indicative estimation of the revenue your venue could potentially generate with such a partnership, simply fill in the few pieces of information below and Booking Protect will provide some basic outline information for you to consider. To help with the New Year financial squeeze we have six £25 vouchers from Amazon which will be awarded to six venues who find out just how much they could earn. Go on! Keep up that New Year’s resolution to make more for your venue and give customers the choices they want!
By the way Booking Protect is avaialble in North Ameria too – so US / Canada types, it’s open to you too.