Perlan Selects Best Union’s BOS Ticketing Solution to Launch New Glacier Exhibition

Best Union, a global leader in the development of ticketing system technology has recently been chosen by Perlan, Iceland’s distinctive landmark attraction, to supply the Best Overview System (BOS) as their new ticketing and sales solution.

Based in Iceland’s capital, Reykjavik, Perlan (The Pearl) was originally built on 6 huge geothermal water storage towers; in 1991 the tanks were updated and a glass dome structure added. Each year thousands of visitors go to enjoy the observation deck, which gives stunning 360 degree panoramic views plus the chance to see the Northern Lights.

In the summer of 2017 Perlan will open the Glacier Exhibition inside one of the former water towers, accurately replicating an ice cave cut through a glacier section; this is the first step in the creation of an Icelandic Natural Wonders exhibition. Also in planning are an Icelandic flora and fauna exhibit plus a state of the art planetarium that will offer a domed, 360° immersive experience with surround sound and stunning image quality.

Ready to step up to Perlan’s new challenge the Best Union Group has over 25 years’ expertise providing a broad range of high-performance ticketing systems, with an extensive network of clients spanning 38 countries. As a company, it is uniquely placed to provide innovative solutions for electronic ticketing and access control, plus the tailored development of sophisticated platforms and services for the advance real-time distribution of tickets online through multiple channels.

BOS’s dynamic platform will offer Perlan the benefit of real-time ticket management, with high volume sales handled efficiently through one central system. Tickets will be sold on-line, on-site and through a network of distribution services enabling real-time access control and providing a fully integrated solution.

Perlan will go live with websales through BOS from 31st March, 2017 in anticipation of the Glacier Exhibition’s summer opening.

Commenting, Perlan Marketing Manager, Helga Viðarsdóttir, is pleased with the development:

“Nothing like the Glacier Exhibition has ever been seen anywhere in the world, and we are so proud to feature it at Perlan. Travelling through the cave, visitors will learn about the glacier’s dangers, and all the secrets it keeps. Now is the perfect time to partner with Best Union and enjoy the benefits that the BOS system will bring to our business, both from a management perspective and user interface. It will help us build on our intent to become the biggest visitor attraction in Iceland.”

Patrick Morsman, Sales Manager at Best Union UK, agreed: “This is an incredibly exciting project for the Best Union team and we are delighted that Perlan has chosen our BOS system. They are a forward-thinking business with big plans for expansion. We’re confident that BOS will give them the flexible tools needed to grow footfall, and look forward to a successful launch of the glacier exhibition and all of the other amazing attractions that are on the way.”

For more information on Perlan visit www.perlanmuseum.is

About Best Union

The Best Union Company was established in 1999 in Bologna and listed on the Italian Stock Exchange in 2008. With offices in France, Italy, Singapore, United Arab Emirates, United Kingdom and the United States of America, Best Union Company S.p.A. is one of the main players in the design, production, sale and management of electronic ticketing and access control systems and the organization of hospitality and security services for public events, cultural and sport events, trade shows and theme and amusement parks.

Best Union is among the few global companies who are able to offer integrated hard and software systems and the services required to stage sports events, cultural initiatives, trade fairs, shows of various kinds and to run entertainment and theme parks.