News and Discussion

Launched in 2010, The Ticketing Institute’s aim is to give commentary and a place for discussion on the new opportunites for ticketing, marketing and CRM, for digital marketing and social media integration.

Our news and discussion area is a home to press releases on stories affecting the industry as well as our own blog posts on the issues, trends and news of Sports and Entertainment ticketing / customer engagement.

Oxynade eTaaS Summit Announced

Oxynade is organising the first eTaaS (eTicketing as a Service) Summit in Europe 



Oxynade is organising the first eTaaS (eTicketing as a Service) Summit in Europe 


On the 25th and 26th of September 2018, Oxynade, a Belgian 100% white label ticketing partner, is hosting Europe’s first eTaaS (eTicketing as a Service) Summit in the magical Phantasialand (Germany).


eTaaS stands for an ultra-advanced and hyper scalable 100% white label solution within its core. It is based on the newest technologies and especially designed for professional ticketing agencies and distributors with the need to tailor their platform and make it a part of their own brand and business.

Attendees will get inspired by the line-up of nearly 10 international ticketing business specialists as guest speakers with each of them giving more insights into their field of expertise. To top it off, Oxynade will organise an African dinner experience, an overnight stay and access to Phantasialand.

Hans Nissens, CEO of Oxynade, explains: “The setup of this summit is to inspire and create interaction between ticketing specialists from all across Europe. We’ll be offering a broad range of speakers with real-life expertise in different verticals and geo-markets to share their best practices and use cases. It will be a great networking opportunity for all ticketing experts.”

If you would like to join, the only thing you need to do is to visit the Oxynade website and fill out the ‘Free tickets form‘. Chances are you can save 350€ and enjoy an inspiring couple of days full of free ticketing business insights and international networking.


New Commercial Team for Ticket Factory



A new Commercial team has been introduced at The Ticket Factory (TTF) – tasked with creating more sales opportunities and driving profitability throughout the business.


The news comes as Chris Pile, previously Consumer Sales and Marketing Director for the ticketing company, is appointed as Commercial Director.  Chris will be joined by Nick Fenton in the new role of Commercial Manager, working to build their product base, securing new clients in and around the West Midlands (the home of TTF), and selling TTF’s industry-leading trade and registration system ExpoWare.  Another key focus will be on the preparation of key national and high profile ticketing client tenders.


The pair will be joined by Aliya Hussain who, in her role as Partnerships Manager, will be tasked with expanding TTF’s marketing and distribution reach.  The final important area for this team will be the Groups department, led by Groups Sales Manager Kelly Sharman, who joined TTF in December 2017.


On his appointment, Pile said: “I’m looking forward to the opportunities myself and my team can build and nurture with both clients and partners for The Ticket Factory.  Our in-house technology and new ExpoWare registration service will be key selling points for us, so driving market awareness of TTF’s products and services is essential to achieving our business goals.”


Director of Ticketing for the Ticket Factory, Richard Howle, added: “This is the next exciting stage in The Ticket Factory’s development; only recently we secured an exclusive three year ticketing contract for Crufts – a fantastic contract win with a high-profile client.  Our focus is on expanding our service to clients such as Crufts and the product range for our customers.  Introducing a dedicated commercial team serves to propel these ambitions.”


To speak to the team about new business enquiries please contact or call 07917 087138.

Hotel and Accommodation Plug in Stay 22 Growing



Stay22, a Montreal-based startup whose accommodation solution bridges the gap between events and lodging for event goers, is expanding its client base to include event producers and promoters, and touring artists. Stay22, which recently raised $750,000 in seed money, can create lodging solutions for loyal fans to see their favourite live show or event anywhere in the world.

Stay22 provides a free widget that curates hotel and Airbnb listings close to the event destination which both event organizers and ticket providers can embed on their respective website and platforms. Stay22 offers a revenue share deal with the organizations through a pay-per-booking model. Since the widget is embedded on the event website, attendees can book their stay while registering for the event.

Many high-profile music acts have developed a hardcore fan base who will travel across the U.S. to see their favorite act, including Pearl Jam, the first band to partner with Stay22’s solution. Stay22 recently entered into a similar partnership with Weezevent, the first self-service ticketing and RFID solution based in France.

“Pearl Jam recognizes the value and convenience we can bring to their Ten Club members,” said Andrew Lockhead, CEO of Stay22. “We’re grateful for this partnership, and we look forward to providing a high-quality experience for their fan base when searching for the best deals for their stay during their upcoming U.S. shows.”

Stay22 is pursuing similar partnerships with other live touring acts, concert promoters, festival organizers and shows that attract a sizeable out-of-town visitor base to provide their fans access the breadth of accommodations available in the surrounding area close to the venue.

The company can also apply its solution to event producers, planners and promoters, sports teams and tournaments, competitive leagues, and individual sports competitions.

“Stay22 is excited to take the lead in transforming the event travel industry when it comes to how booking accommodations for events should be done,” added Lockhead. “In the touring business, enabling event travelers to have a great experience in booking accommodations is the first step to attract attendees to events.”

Formed in 2016, Stay22 provided more than $600,000 in accommodation bookings in the first quarter of 2018. Stay22’s widget was used for more than 600 events in 20 countries. It has more than 6.5 million listings globally from suppliers including Airbnb, Expedia, and

Stay22 is eager to arrange new partnerships and is currently setting up introductory meetings with meeting planners, show organizers, and other organizations. Learn more at

AFC Bournemouth Extends with AudienceView

TORONTO, Ontario, Canada – AudienceView is pleased to announce a multi-year contract extension with AFC Bournemouth, bringing the relationship with this important Premier League client to an incredible 17.5 years.

“AFC Bournemouth is pleased to continue its long-standing relationship with AudienceView,” said Liz Finney, General Manager for AFC Bournemouth. “The decision to extend our contract term was based on AudienceView’s level of support, the system’s ability to match its features with club and fans requirements and the partnership approach adopted by the AudienceView team. We are looking forward to continuing to work with the company to deliver an excellent ticket purchase experience for our supporters.”



As AFC Bournemouth continues to successfully manage its meteoric rise of the past five years, the club is expanding its use of AudienceView to further improve the fan experience in several important ways. Among them, the organization is using loyalty points to help control and stage on-sales based on loyalty status, with points from prior purchases ranking supporters so they can purchase tickets to more prestigious games.

The team intends to begin using family enclosure functionality, which controls the ratio of adults to children for each purchase and ensures no adults or children are in family sections on their own. AFC Bournemouth also plans to offer multiple renewals within the same shopping cart, allowing season ticket holders to renew multiple seats in a single transaction without any fan losing their individual seat or associated loyalty points/status.

“We are delighted to extend our relationship with AFC Bournemouth and look forward to many more successful years,” said Michael Burnett, Managing Director, UK and Europe for AudienceView. “We are committed to helping our clients in the UK and around the world reach a similar pinnacle of success with their businesses. Through these partnerships, we are helping organizations of all sizes and types increase revenues, create efficiencies and introduce innovations that foster long-term fan engagement. The AudienceView team congratulates The Cherries on securing their status for next season and look forward to cheering them on in the Premier League.”

About AudienceView

AudienceView is a leading provider of solutions that empower the business of live entertainment through innovative technology, popular media brands and a comprehensive partner ecosystem. Our SaaS software brands OvationTix and the AudienceView platform are powerful tools to drive attendee engagement, grow revenue and enable operational efficiencies that support more than 2,000 of the world’s most renowned live event venues, teams and organizations across 15 countries. Our media brands, TheaterMania and WhatsOnStage, connect over 1.5 million theater patrons with live events each month, helping to fuel attendance at performing arts venues across the US and UK. Learn more at

TickX Links up with Lancashire Cricket

TickX Partners with Lancashire Cricket

and Emirates Old Trafford


TickX (, the UK’s leading search engine and discovery platform for events and attractions tickets, has agreed an exciting new partnership with Lancashire Cricket and the award-winning Emirates Old Trafford venue, as it continues to bolster its sports offering.


The partnership will see the Club’s international and domestic fixtures feature on the ever-growing TickX search engine platform, providing Lancashire Cricket and Emirates Old Trafford with a new wider and larger marketing channel opportunity to bring even more fans to the £60 million redeveloped Emirates Old Trafford.


Fans will benefit as TickX pulls results from more than 75 ticket-selling platforms, including Ticketmaster, Eventim and See Tickets, and displays them in one place, so they will always get the best-priced tickets available.


As part of the agreement, TickX has also partnered with ticketing engagement platform SecuTix, who have recently announced a new contract with Lancashire Cricket to become its ticketing system provider.


The new partnership underlines TickX’s commitment to give fans of all sports a one-stop destination to find and buy the best tickets, with further sporting partnerships to be announced soon.


Steve Pearce, TickX co-founder and CEO, said: “We’re delighted to announce the partnerships with Lancashire Cricket and SecuTix. Lancashire is a forward-thinking club who want to open up new channels to market. The team at SecuTix has also been a pleasure to work with and it was an easy decision to partner with their market-leading ticket engagement platform. We’re committed to partnering with clubs and stadiums across all sports to make it easier than ever for fans to get the best-priced tickets available.”


Jonathon Nuttall, Head of Ticketing and Digital Systems at Lancashire Cricket, said: “The game of cricket is entering a key phase of its development. We’ve been preparing for this with changes to our providers, and the way we approach the sales of tickets across all of our events, to existing, lapsed and new audiences. TickX provides us with a new route to market, and as they develop their offering to buyers, we hope to grow our supporter base alongside them.”


David Hornby, SecuTix: UK MD, added: “It’s fantastic to see our client Lancashire Cricket partner with TickX to bring their events to a wider audience. Our agile platform has integrated easily with the TickX system. This means that customers coming through TickX will experience the same seamless journey as fans who buy direct from the club do. And ultimately, this will help in the efforts to turn first-time visitors into long-term loyal cricket fans.”


In addition to sports, TickX also allows customers to find and buy tickets to over 125,000 events and attractions, including gigs, comedy, theatre, festivals and club nights, with over one million customers using TickX last year to plan their day or night out.


TickX is available to customers across UK, Ireland and Spain online or via the TickX app, with further expansion across Europe coming soon.


Have you Joined SOBOM Yet?

What is SOBOM?

The Society of Box Office Managers (SOBOM) is a non-profit, voluntarily run organisation which promotes integration and networking amongst ticketing professionals.
As SOBOM enters its 4th decade in 2019, we are actively encouraging more people to join the throngs of our wonderful society, not only from London but from around the UK and the world.

With our membership growing year on year, we have members from London, Poole, Inverness and even Australia. We host between 4 and 6 events a year including the huge SOBOM Summer BBQ, the highly competitive SOBOM quiz,  all of which culminate in the SOBOM Christmas and annual Awards Ceremony (which is voted for by your peers and other members).

Our events are curated to ensure that all members have a chance to network and meet their peers, discuss ongoing industry news or just catch up with old friends. Our events are never business sales pitches so that all attendees can feel relaxed without the feeling of being ‘sold to’.

How much is membership, who can join and what does your membership get you?

Our memberships start at just £10 for a Box Office Manager right through to corporate level membership for larger organisations. SOBOM is open to all ticketing professionals (Box Office Managers, clerks and associates) and any industry partners (marketing agencies, service providers, product providers or affiliates).

SOBOM is open to all sectors whether you work in Theatre, Music, Sport, Live Entertainment, TV or Film.

When you become a member you automatically have access to our ongoing Jobs email which comes from within the membership, you have access to be able to book for our events and it opens up the door for you to meet industry professionals across a range of businesses.

As a Corporate Member you also have the chance to sponsor one of our wonderful events to promote your business/show/product to the members and give back to the industry.

Have a a look at some of the picture from our previous events –

Join SOBOM here –

If you have any questions about membership please email

TixTrack Growth Creates Exciting Job Openings in London

TixTrack – Client Services Rep. @ £40k p.a.

We are looking to recruit a dynamic Client Services Rep. to support our expanding portfolio of West End and Regional venues and producers, based in Covent Garden.

About Us

TixTrack ( is a specialist software house and service provider dedicated exclusively to live entertainment ticketing.

We developed and launched Nliven, the World’s first mobile-first ticketing system, in September ’15. Nliven is currently providing the UI for Nimax Theatres in the West End and is about to be launched as Disney Tickets’ ticketing platform across the UK. Nliven is also deployed across fourteen Broadway theatres, six Las Vegas theatres, and two national ticket agencies.

Our very successful analytics product called TixTrack Pro, is deployed across hundreds of venues in North America and Australasia, and incorporates Dynamic Pricing and Predictive Analysis modules.

In addition, we have developed an ultra-modern timed-entry ticketing system for museums and galleries, called Ticketure (

Formed in ’08 and headquartered in California, TixTrack has over 30 full-time employees based across the US, UK, Romania and New Zealand – including specialist developers, UX designers and data analysts.

We provide cutting-edge Cloud-based technology and serve Clients across four continents and twenty different territories.

About the Role

We are looking to recruit a Client Services Rep to provide support and assistance to our expanding portfolio of UK Clients, and to selected Clients outside of the UK.

This is a permanent full-time position, and will be based at our offices in Covent Garden, Central London.

Working hours will be 09:00-18:00, with one hour of breaks, Monday to Friday. 20 days of paid holiday p.a., plus UK Bank Holidays.

Annual salary of up to £40,000.

TixTrack Vacancy – UK Client Services Rep – April ’18

Reporting to our Director of Client Services, Carly Loddengaard, who is based in California, we need to recruit a disciplined and self-motivated individual with a proven track record in the set up, user admin and training of live entertainment ticketing systems. Box Office sales and marketing experience is desirable, sound references are essential.

Responsibilities will include:

  • Logging and responding to Client support calls and queries via telephone and email in an efficient and timely manner.
  • The specification, configuration and set up of new TixTrack Client installations, including related hardware such as ticket printers and scanners.
  • Full training on all aspects of our product range to new and existing Clients, including related hardware such as ticket printers and scanners.
  • Ongoing set up, configuration and monitoring of venues, productions and promotions on behalf of our Clients, including pixel tracking.
  • Maintaining a comprehensive working knowledge of our full product range. We operate an agile scrum development programme, with new software releases every two weeks.
  • Regular input and feedback into the further development and enhancement of our product range.
  • Occasional product demonstrations to prospective Clients, and attendance at trade shows.

    About You

    You must have had at least five years’ experience in setting up and administering live entertainment ticketing systems and hardware, preferably in West End theatres.

    You must have experience of training clients and/or staff in the use of and configuration of ticketing systems.

    Box office sales and marketing experience is desirable.

    You must possess an innate ability to provide exceptional levels of Customer Service.

    You should have excellent organisational and communication skills – both written and verbal.

    You should possess a genuine interest in new technologies and have an aptitude for learning new programmes and acquiring new skills.

    You should be confident, outgoing and ambitious, patient and empathetic, with a good sense of humour.


    To apply for this role please send a full CV and covering letter via email, with a subject line of: ‘UK Client Services Rep (your name)’, to

    Please include details of previous roles and responsibilities and any notable achievements.

    Please also provide a UK telephone number, your current notice period, and a list of referees, or references.

    First round interviews will be conducted via telephone. Second round interviews will be in person in Covent Garden.

    The closing date for applications is Friday 11th May 2018.




Blockchain solution BitTicket launches

Blockchain solution, BitTicket launches with large scale UK ticketing platform and campaign to end industrial touting

TheTicketSellers will implement BitTicket’s blockchain technology to make ticket purchasing safer and more secure from touting and counterfeiting.
In one of the first real world applications of Blockchain technology, BitTicket aims to put an end to the large scale ticket touting scandal plaguing the live events industry. On launch they have partnered with TheTicketSellers who will become the UK’s first large scale ticketing platform to implement real world blockchain technology. Sign the BitTicket petition to end industrial ticket touting and learn more at

BitTicket is set to revolutionise the ticketing market, using blockchain technology to make the ticketing  industry a fairer place to operate. Their aim is not to disrupt the industry, rather to become part of the buyer’s journey providing greater security that also tackles industrial touting and counterfeiting. After rigorous testing at live events and the completion of stress testing, BitTicket’s radical system can now be implemented across multiple ticket vendors. 

Ticket touting is all too commonplace for the contemporary consumer. Secondary ticketing is a £1bn-a-year industry and professional touters enlist specialist software to buy hundreds of tickets at the same time, purely to create demand and make profit. Previously BitTicket Co-Founder Phil Shaw-Stewart created Citizen Ticket, an ethical ticket provider, but soon realised that touting was endemic within the industry. Only a cross-provider solution would help to combat this, and BitTicket was created.
Phil Shaw-Stewart, Co-Founder of BitTicket comments:
“We met the TheTicketSellers at Shambala and immediately knew we wanted to work with them. TheTicketSellers are one of the UK’s most trusted independent ticketing sites, have sold 2 million+ tickets to date and manage multiple large scale independent festivals including Boomtown Festival, Shambala and Nozstock The Hidden Valley. They are an amazing team that take great care in looking after their clients and customers. They will now be the first ever ticketing platform to implement BitTicket.” 

Phil Hayes, CTO, TheTicketSellers said:
“At TheTicketSellers we’ve invested heavily in the checkout experience for customers to ensure that buying tickets is as easy as possible. Now, with our partnership with BitTicket our customers will have the reassurance that their purchase is backed by their innovative blockchain technology. We look forward to seeing this become the industry standard and are proud to be part of the initiative on day one.” 

Jonathan Edwards, Director, Gala Festival  said:

“BitTicket is the future of ethical event ticketing to benefit the ticket purchaser, event organiser and artist. Using tried and tested blockchain technology it provides a transparent, safe and secure platform that is set to level the event ticketing industry for the good of all involved.”

BitTicket technology will use a wallet feature to store tickets, meaning that any ticket from any provider is held in one place and the whole ticket journey can be tracked by promoters from purchase to entry. They utilise identity profiling and the openness of the blockchain to root out ticket-touts and ticket bots. 

To find out more about BitTicket and sign the petition head to their website here

Tickets on your Mobile is more than just Barcodes – Direct Carrier Billing

As a follow-on from the TPC2018 panel discussion on Frictionless Mobile Payments, here’s some detail on what the new legislation is and how Direct Carrier Billing is becoming a viable and attractive payment method for mobile ticketing.

New EU legislation – PSD2 is here: is your ticketing business ready?

PSD2 is a game changer as it brings European payment services into the 21st century. Ticketing companies should embrace the innovations it will bring in online and mobile payment methods, including Direct Carrier Billing (DCB), and offer consumers frictionless payment options that go beyond PSD2 compliance. DCB allows you to charge digital purchases directly to a customer’s mobile phone bill avoiding having to rely on credit and debit cards.

What is PSD2?

PSD2 is an acronym for the Second Payment Services Directive, a new piece of EU legislation that came into force on 13th January 2018. Its main aim is to modernise Europe’s payment services for the benefit of both consumers and businesses, so as to keep pace with this rapidly changing market.

Under the new regulations, consumers will no longer be asked to pay a surcharge for debit or credit card payments, regardless of whether this is happening online or in store. They will also have better rights when it comes to remote, online payments, including a reduced liability for non-authorised payments.

PSD2 is also expected to be a catalyst for business change as it promotes the development of innovative and online mobile payments by banks and other payment service providers across the EU. This is particularly relevant to the ticketing industry as ticket sales increasingly take place on mobile devices and PSD2 has specifically categorised tickets as ‘digital content’.

Alternative Payment Methods

PSD2 legislation will encourage increased competition, opening up interesting opportunities for Alternative Payment Methods (APMs).

A key APM is Direct Carrier Billing (DCB) where the cost of a digital purchase made on a mobile phone is charged to the consumer’s mobile phone bill rather than to a credit or debit card. During the panel discussion, one thing that leapt out was just how much information you DON’T have to put in when completing a transaction using this payment method.

In Europe, DCB is currently most effective for smaller, micro transactions so a VIP ticket to a Bruno Mars concert will be out of reach. However, for lower cost tickets for smaller events and venues, DCB provides a quick, convenient and cost effective payment method.There are also a number of opportunities to bundle ticket sales with other value-added services consumer might purchase at a later stage – for example a flash promotion on an exclusive digital album download at the end of the Bruno Mars concert.

DCB can step into the limelight as an attractive alternative to existing online and mobile payment methods, especially where low cost purchases combine with a need for speed. The increased conversion rate of DCB also offers robust strategies to move distressed inventory.

Increased security

PSD2 has put somewhat of a spanner in the works when it comes to consumer demand for frictionless payment. This is partly because of the higher security standards that make online payments safer and more secure. Strong Customer Authentication (SCA) will be necessary for all electronic payments initiated by the customer above €50 or €300 per month on subscription (unless the payment qualifies as low risk).

In practice, this means that consumers will have to provide at least two separate elements out of something they know (password or PIN); something they own (bank card or mobile phone); or something they are (fingerprint or iris scan).

However, layers of verification disrupt the frictionless payment experience. Customers will have to wait for an authentication code to come through and then type it in before being taken to the next stage in the payment process. For merchants, it increases the risk of shopping cart abandonment as distracted consumers navigate away from completing the transaction.

Frictionless payment

However, digital tickets purchased through carrier billing will be exempt from the two-step authentication process that PSD2 introduces. This presents a unique opportunity for more services to adopt this payment method and takes advantage of the exemption. It will allow merchants and operators to offer a much lower-friction payment method to customers – one that already delivers up to 10 times higher conversion rates compared to card payments.

When buying parking tickets for example, consumers currently have to put up with complicated voice-controlled mobile card payment systems. First-time users can spend up to 10 minutes providing personal and financial information before the payment is made by which point they will be behind schedule, possibly missing a train or appointment. Carrier billing can reduce this friction by removing the need to provide credit card details altogether.

In order to benefit from this new opportunity, mobile payments providers must work together with operators and merchants to streamline carrier billing services – offering a single, simple payment option that consumers demand and therefore, driving revenue for all parts of the value chain without compromising on PSD2 compliance.

If you would like to hear more about how to use Direct Carrier Billing for frictionless ticketing payment methods, please contact. Mark Robinson at Infomedia on or call him on +44 (0)1604 498900

Secutix Selected by Brentford FC

Lausanne, Paris, London, Madrid, Munich – 16 April 2018 Brentford Football Club, from the English Sky Bet Championship, has appointed SecuTix as its new ticketing and engagement partner.  Following a tender process, the global SaaS ticketing and audience management provider will ensure a smooth transition as the club moves from its current home of Griffin Park to a new stadium, less than a mile away, in 2019.


The club was keen to appoint a new ticketing partner now to ensure the platform is well established before the move.


Commenting on the decision, Kurt Pittman, Director of Marketing, Brentford FC, said: “We are a club which has to try to out think rather than out spend our competitors. For that reason, we wanted an innovative partner who offers Software as a Service.  We know from experience that when it comes to the amount of work involved in system upgrades, it’s not an easy task with bespoke systems.


“Moving from a 12,400-seat stadium to a 17,250 seater, with nearly 3,000 more premium seats, requires a flexible partner.  The SecuTix platform offers that flexibility.  Combine that with SecuTix’s desire to help grow our business and we’re confident that we will make a great team as we enter this new chapter.”


David Hornby, SecuTix UK Managing Director, said: “We’re looking forward to being part of Brentford’s exciting journey as they move to their new ground.  With the new stadium in mind, our ambition is to make the whole fan experience easier. As a priority, we’re looking at ways to integrate the ticketing purchase with the club’s access control, loyalty partners and mobile app. Once the club has moved stadiums, our focus will be on growing their season ticket base, attracting new fans and increasing their average home game attendance.”