News and Discussion

Launched in 2010, The Ticketing Institute’s aim is to give commentary and a place for discussion on the new opportunites for ticketing, marketing and CRM, for digital marketing and social media integration.

Our news and discussion area is a home to press releases on stories affecting the industry as well as our own blog posts on the issues, trends and news of Sports and Entertainment ticketing / customer engagement.

INTIX Professional Development and Education Grants




Let INTIX help you cross the pond and join us in 2019! INTIX is more committed, than ever before, to provide opportunities for our international colleagues to experience INTIX, the best conference of the entertainment ticketing industry.  We are deeply aware that cost and organization funding to attend a conference in the US can be a barrier.  Therefore INTIX is dedicating funds, specifically, to underwrite scholarships and financial assistance to non-North American attendees.  We want to give the funding away so we urge you to consider submitting an application.  It is important to note that you need not be a member to apply and in fact you can, actually, apply for membership to INTIX as part of your submission!   


INTIX’s Professional Development and Education (PD&E) Fund provides financial assistance to organizations or individuals that otherwise could not attend the conference. Scholarships and financial assistance is available to cover the cost of registration, membership, and/or travel expenses associated with attending the annual conference and are awarded based on demonstrated need.

Apply by July 30, 2018!


“I would encourage anyone to apply for an INTIX grant, as a 2018 recipient it gave me the opportunity to participate in the conference in a more direct way. I was able to feel truly part of the conference, and enjoyed meeting my fellow recipients and helping with the live auction. The INTIX community is amazing, as an International member we can sometimes feel remote, but when we gather together it reminds us we are all dealing with the same issues and we can learn from each other’s experiences.” – International Grant Recipient, Jo Michel, Australia




Did you ever need a leg up in your career?  Have you ever wanted to pay it forward for the help you have had? Honor those who helped you by helping INTIX help others. The INTIX PD&E Fund is funded annually by the generous contributions of our members and partners. Please consider making a donation to help underwrite expenses for a colleague to attend the Annual Conference. By donating to the PD&E Fund you are contributing to the direct development of your valued colleagues and raising the bar for continued professionalism throughout our Industry. Donations are tax deductible to the extent allowed by law. Ignite success and donate to the PD&E Fund directly in support of a colleague!


You may also contact INTIX at or +1 212.629.4036 to make your contribution over the phone or for additional information.


Vacancy: Helpdesk and Implementations Analyst – Seatgeek

Job Title:Helpdesk and Implementations Analyst

Job Type: Full time, salaried (monthly)

Location: London SW9 6DE

Responsible to: Helpdesk and Implementation Manager and Operations Director

Salary Level: From £27,000.00 (Subject to skills, experience and behaviours)

Hours of Work: 40 hours per week, Monday – Friday (to include working on a rota-basis) Occasional travel and work away from home may be required

About the Company: SeatGeek Entertainment, a UK based division of SeatGeek Inc., develops, maintains, implements and supports SeatGeek Enterprise; an extensive suite of tech products to include SRO.

The most modern ticketing system on the market, SRO upends the ticketing status quo providing rightsholders with control and efficiencies across their organization, including automated reporting and the most customizable rules- based engine ever built. Using its modern, web-based, API-driven platform, our Clients manage the sale of tickets, subscriptions, and memberships with more ease and control than ever before.

We come from different places and have different stories to tell but, we all share a passion for building outstanding ticketing technology to support live entertainment; Music, Sports, Theatre, Comedy and the Performing Arts. With 300+ employees in 8 offices on 4 continents, our team is ready to bring the industry into the future.

About the Role: SeatGeek Entertainment are looking to appoint a Helpdesk and Implementations Analyst who has previous experience in the ticketing industry; supporting both our Clients in the use of our product suite and assisting our Operations Team in the implementation of SRO across our UK and EU Client user base.

Responsibilities (to include but not limited to):

  • Provide effective first line assistance in / support of SRO to its Clients via telephone, email or Service Cloud; our preferred support desk application
  • To log, record and document, all Client contact(s) in Service Cloud in accordance with Company Policies and Procedures; ensuring that accurate records are maintained at all times
  • To regularly review, and be responsible for, all ‘open’ calls assigned to the Helpdesk function; either individually or as one part of the wider team
  • In conjunction with Helpdesk and Implementation Manager and Operations Director, to develop and implement full life cycle call resolution plans; leading to an overall reduction in outstanding support calls and adherence to contractual SLAs
  • To escalate first line support calls to the relevant individuals / departments where appropriate; ensuring that all background information is presented
  • Through regular internal training workshops and self-learning, maintain an up to date working knowledge of SRO; to include functionality therein and its wider integration with 3rd party products
  • Assist with testing of new releases and accurate reporting of any issues found; to include the creation and upkeep of user documentation
  • Maintain and develop Client relationships through regular meetings, phone calls and attendance onsite as and when required
  • To assist in the successful implement all SeatGeek, and 3rd party, products in the UK; to include support, hardware (ticket printers, payment terminals, etc.) and onsite training as directed
  • Assist in researching and developing user requirements for new features within SRO
  • Provide support to the wider Operations Team as and when required.

Skills, experience and behaviours:


  • Excellent inter-personal and communication skills which can be demonstrated in person, over the phone and in writing
  • Ability to effectively communicate system / technical issues with non-technical audiences
  • Ability to define problems, collect data, establish facts and draw valid conclusions
  • Strong analytical skills including a working knowledge of Microsoft Office suite
  • Commercial awareness
  • Fluent in English; written and spoken word
  • 3+ years’ proven work experience in a ticketing environment, ideally with use of a Box Office system at Supervisor level or above
  • A keen interest in the live entertainment business
  • Previous Helpdesk experience using Service Cloud or, similar software applications
  • Any IT languages e.g. HTML, JavaScript, jQuery, SQL, XML, etc.

    The following attributes determine how the role will be carried out and are required to be a success:

  • Pro-active attitude – a highly motivated, and conscientious, individual with a rigorous approach to work, an eye for detail and a drive to succeed
  • Pro-active nature – a flexible approach to hours of work and location of duties to include working on a rota basis
  • Ability to act and learn on his / her own initiative and execute objectives without day-to-day supervision as well
    as work as part of a team

    How to apply:
    If your skills and experiences match that of this job description, please submit your current CV including full employment and education information to by 26th July 2018 together a cover letter with your salary expectations.
    Please note that due to a high volume of applicants for our roles we reserve the right to close all vacancies earlier than the advertised date without notice. To avoid disappointment please apply as soon as possible.
    All roles at SeatGeek Entertainment are subject to full background screening; to include eligibility to work in the UK. Relocation expenses are not available for this position.

    Equal Opportunities:
    SeatGeek Entertainment expect all people to have an equal opportunity for employment and advancement on the basis of ability, necessary qualifications and fitness for work irrespective of sex, age, gender reassignment, disability, marital status, civil partnership, sexual orientation, colour, race, creed, religion, national or ethnic origin. As an equal opportunities employer, we recognise that diversity is a positive attribute and we understand and welcome the differences that a diverse culture brings.

Seatgeek Partners with Norwegian National Opera & Ballet

SeatGeek Continues European Growth; Partnering With Norwegian National Opera and Ballet

SeatGeek Enterprise – SeatGeek’s primary ticketing software – will power all performances at the award-winning Oslo Opera House

NEW YORK, NY (June 14, 2018) — SeatGeek today announced a multi-year partnership with the Norwegian National Opera and Ballet (“Den Norske Opera & Ballett”) – Norway’s largest performing arts institution – to give opera and ballet attendees an improved ticket purchasing experience through SeatGeek Enterprise’s powerful SRO platform.

SeatGeek – with the SRO platform – clearly presented the best technological and functional solution .

Scheduled to go live in January 2019, attendees will find it easier than ever before to buy their tickets via an intuitive and simple, transactional process; leading to Den Norske gaining additional insights around existing, and new, audiences.

“Among the providers that entered the tender competition with their offers, SeatGeek – with the SRO platform – clearly presented the best technological and functional solution . It is a developed ticket system , already in operation in many theatre houses comparable to ours . Our need for a system that can meet our publics requirements and expectations for an intuitive and simple online purchase of tickets, has been decisive for our choice,” said Jørn Knutsen, Head of Marketing at The Norwegian National Opera & Ballet.

The Norwegian National Opera and Ballet is resident at the Oslo Opera House, which opened in 2008 and has won international awards for its architectural design.

“It’s an honor to work with a world-famous performing arts organization, and to ticket one of the most beautiful venues in the world,” said John Gibson, Managing Director of SeatGeek Entertainment. “We look forward to delighting their users with a ticket-buying experience that is easy, intuitive, and yet still consistently improving through investment and innovation.”

SeatGeek Enterprise continues to see strong momentum in Europe across the live entertainment, cultural and sports sectors with its powerful SRO platform; having partnered with Really Useful Theatres Group in London’s iconic West End in 2017 and more recently with Manchester City of the Premier League and the Leicester Tigers of Premiership Rugby for 2018/19 season and beyond.

SeatGeek, which is headquartered in New York, has also seen significant growth in the United States over the past year, having announced partnerships with the Dallas Cowboys, the New Orleans Saints and Pelicans, the National Football League and Facebook.

Oxynade eTaaS Summit Announced

Oxynade is organising the first eTaaS (eTicketing as a Service) Summit in Europe 



Oxynade is organising the first eTaaS (eTicketing as a Service) Summit in Europe 


On the 25th and 26th of September 2018, Oxynade, a Belgian 100% white label ticketing partner, is hosting Europe’s first eTaaS (eTicketing as a Service) Summit in the magical Phantasialand (Germany).


eTaaS stands for an ultra-advanced and hyper scalable 100% white label solution within its core. It is based on the newest technologies and especially designed for professional ticketing agencies and distributors with the need to tailor their platform and make it a part of their own brand and business.

Attendees will get inspired by the line-up of nearly 10 international ticketing business specialists as guest speakers with each of them giving more insights into their field of expertise. To top it off, Oxynade will organise an African dinner experience, an overnight stay and access to Phantasialand.

Hans Nissens, CEO of Oxynade, explains: “The setup of this summit is to inspire and create interaction between ticketing specialists from all across Europe. We’ll be offering a broad range of speakers with real-life expertise in different verticals and geo-markets to share their best practices and use cases. It will be a great networking opportunity for all ticketing experts.”

If you would like to join, the only thing you need to do is to visit the Oxynade website and fill out the ‘Free tickets form‘. Chances are you can save 350€ and enjoy an inspiring couple of days full of free ticketing business insights and international networking.


New Commercial Team for Ticket Factory



A new Commercial team has been introduced at The Ticket Factory (TTF) – tasked with creating more sales opportunities and driving profitability throughout the business.


The news comes as Chris Pile, previously Consumer Sales and Marketing Director for the ticketing company, is appointed as Commercial Director.  Chris will be joined by Nick Fenton in the new role of Commercial Manager, working to build their product base, securing new clients in and around the West Midlands (the home of TTF), and selling TTF’s industry-leading trade and registration system ExpoWare.  Another key focus will be on the preparation of key national and high profile ticketing client tenders.


The pair will be joined by Aliya Hussain who, in her role as Partnerships Manager, will be tasked with expanding TTF’s marketing and distribution reach.  The final important area for this team will be the Groups department, led by Groups Sales Manager Kelly Sharman, who joined TTF in December 2017.


On his appointment, Pile said: “I’m looking forward to the opportunities myself and my team can build and nurture with both clients and partners for The Ticket Factory.  Our in-house technology and new ExpoWare registration service will be key selling points for us, so driving market awareness of TTF’s products and services is essential to achieving our business goals.”


Director of Ticketing for the Ticket Factory, Richard Howle, added: “This is the next exciting stage in The Ticket Factory’s development; only recently we secured an exclusive three year ticketing contract for Crufts – a fantastic contract win with a high-profile client.  Our focus is on expanding our service to clients such as Crufts and the product range for our customers.  Introducing a dedicated commercial team serves to propel these ambitions.”


To speak to the team about new business enquiries please contact or call 07917 087138.

Hotel and Accommodation Plug in Stay 22 Growing



Stay22, a Montreal-based startup whose accommodation solution bridges the gap between events and lodging for event goers, is expanding its client base to include event producers and promoters, and touring artists. Stay22, which recently raised $750,000 in seed money, can create lodging solutions for loyal fans to see their favourite live show or event anywhere in the world.

Stay22 provides a free widget that curates hotel and Airbnb listings close to the event destination which both event organizers and ticket providers can embed on their respective website and platforms. Stay22 offers a revenue share deal with the organizations through a pay-per-booking model. Since the widget is embedded on the event website, attendees can book their stay while registering for the event.

Many high-profile music acts have developed a hardcore fan base who will travel across the U.S. to see their favorite act, including Pearl Jam, the first band to partner with Stay22’s solution. Stay22 recently entered into a similar partnership with Weezevent, the first self-service ticketing and RFID solution based in France.

“Pearl Jam recognizes the value and convenience we can bring to their Ten Club members,” said Andrew Lockhead, CEO of Stay22. “We’re grateful for this partnership, and we look forward to providing a high-quality experience for their fan base when searching for the best deals for their stay during their upcoming U.S. shows.”

Stay22 is pursuing similar partnerships with other live touring acts, concert promoters, festival organizers and shows that attract a sizeable out-of-town visitor base to provide their fans access the breadth of accommodations available in the surrounding area close to the venue.

The company can also apply its solution to event producers, planners and promoters, sports teams and tournaments, competitive leagues, and individual sports competitions.

“Stay22 is excited to take the lead in transforming the event travel industry when it comes to how booking accommodations for events should be done,” added Lockhead. “In the touring business, enabling event travelers to have a great experience in booking accommodations is the first step to attract attendees to events.”

Formed in 2016, Stay22 provided more than $600,000 in accommodation bookings in the first quarter of 2018. Stay22’s widget was used for more than 600 events in 20 countries. It has more than 6.5 million listings globally from suppliers including Airbnb, Expedia, and

Stay22 is eager to arrange new partnerships and is currently setting up introductory meetings with meeting planners, show organizers, and other organizations. Learn more at

AFC Bournemouth Extends with AudienceView

TORONTO, Ontario, Canada – AudienceView is pleased to announce a multi-year contract extension with AFC Bournemouth, bringing the relationship with this important Premier League client to an incredible 17.5 years.

“AFC Bournemouth is pleased to continue its long-standing relationship with AudienceView,” said Liz Finney, General Manager for AFC Bournemouth. “The decision to extend our contract term was based on AudienceView’s level of support, the system’s ability to match its features with club and fans requirements and the partnership approach adopted by the AudienceView team. We are looking forward to continuing to work with the company to deliver an excellent ticket purchase experience for our supporters.”



As AFC Bournemouth continues to successfully manage its meteoric rise of the past five years, the club is expanding its use of AudienceView to further improve the fan experience in several important ways. Among them, the organization is using loyalty points to help control and stage on-sales based on loyalty status, with points from prior purchases ranking supporters so they can purchase tickets to more prestigious games.

The team intends to begin using family enclosure functionality, which controls the ratio of adults to children for each purchase and ensures no adults or children are in family sections on their own. AFC Bournemouth also plans to offer multiple renewals within the same shopping cart, allowing season ticket holders to renew multiple seats in a single transaction without any fan losing their individual seat or associated loyalty points/status.

“We are delighted to extend our relationship with AFC Bournemouth and look forward to many more successful years,” said Michael Burnett, Managing Director, UK and Europe for AudienceView. “We are committed to helping our clients in the UK and around the world reach a similar pinnacle of success with their businesses. Through these partnerships, we are helping organizations of all sizes and types increase revenues, create efficiencies and introduce innovations that foster long-term fan engagement. The AudienceView team congratulates The Cherries on securing their status for next season and look forward to cheering them on in the Premier League.”

About AudienceView

AudienceView is a leading provider of solutions that empower the business of live entertainment through innovative technology, popular media brands and a comprehensive partner ecosystem. Our SaaS software brands OvationTix and the AudienceView platform are powerful tools to drive attendee engagement, grow revenue and enable operational efficiencies that support more than 2,000 of the world’s most renowned live event venues, teams and organizations across 15 countries. Our media brands, TheaterMania and WhatsOnStage, connect over 1.5 million theater patrons with live events each month, helping to fuel attendance at performing arts venues across the US and UK. Learn more at

TickX Links up with Lancashire Cricket

TickX Partners with Lancashire Cricket

and Emirates Old Trafford


TickX (, the UK’s leading search engine and discovery platform for events and attractions tickets, has agreed an exciting new partnership with Lancashire Cricket and the award-winning Emirates Old Trafford venue, as it continues to bolster its sports offering.


The partnership will see the Club’s international and domestic fixtures feature on the ever-growing TickX search engine platform, providing Lancashire Cricket and Emirates Old Trafford with a new wider and larger marketing channel opportunity to bring even more fans to the £60 million redeveloped Emirates Old Trafford.


Fans will benefit as TickX pulls results from more than 75 ticket-selling platforms, including Ticketmaster, Eventim and See Tickets, and displays them in one place, so they will always get the best-priced tickets available.


As part of the agreement, TickX has also partnered with ticketing engagement platform SecuTix, who have recently announced a new contract with Lancashire Cricket to become its ticketing system provider.


The new partnership underlines TickX’s commitment to give fans of all sports a one-stop destination to find and buy the best tickets, with further sporting partnerships to be announced soon.


Steve Pearce, TickX co-founder and CEO, said: “We’re delighted to announce the partnerships with Lancashire Cricket and SecuTix. Lancashire is a forward-thinking club who want to open up new channels to market. The team at SecuTix has also been a pleasure to work with and it was an easy decision to partner with their market-leading ticket engagement platform. We’re committed to partnering with clubs and stadiums across all sports to make it easier than ever for fans to get the best-priced tickets available.”


Jonathon Nuttall, Head of Ticketing and Digital Systems at Lancashire Cricket, said: “The game of cricket is entering a key phase of its development. We’ve been preparing for this with changes to our providers, and the way we approach the sales of tickets across all of our events, to existing, lapsed and new audiences. TickX provides us with a new route to market, and as they develop their offering to buyers, we hope to grow our supporter base alongside them.”


David Hornby, SecuTix: UK MD, added: “It’s fantastic to see our client Lancashire Cricket partner with TickX to bring their events to a wider audience. Our agile platform has integrated easily with the TickX system. This means that customers coming through TickX will experience the same seamless journey as fans who buy direct from the club do. And ultimately, this will help in the efforts to turn first-time visitors into long-term loyal cricket fans.”


In addition to sports, TickX also allows customers to find and buy tickets to over 125,000 events and attractions, including gigs, comedy, theatre, festivals and club nights, with over one million customers using TickX last year to plan their day or night out.


TickX is available to customers across UK, Ireland and Spain online or via the TickX app, with further expansion across Europe coming soon.


Have you Joined SOBOM Yet?

What is SOBOM?

The Society of Box Office Managers (SOBOM) is a non-profit, voluntarily run organisation which promotes integration and networking amongst ticketing professionals.
As SOBOM enters its 4th decade in 2019, we are actively encouraging more people to join the throngs of our wonderful society, not only from London but from around the UK and the world.

With our membership growing year on year, we have members from London, Poole, Inverness and even Australia. We host between 4 and 6 events a year including the huge SOBOM Summer BBQ, the highly competitive SOBOM quiz,  all of which culminate in the SOBOM Christmas and annual Awards Ceremony (which is voted for by your peers and other members).

Our events are curated to ensure that all members have a chance to network and meet their peers, discuss ongoing industry news or just catch up with old friends. Our events are never business sales pitches so that all attendees can feel relaxed without the feeling of being ‘sold to’.

How much is membership, who can join and what does your membership get you?

Our memberships start at just £10 for a Box Office Manager right through to corporate level membership for larger organisations. SOBOM is open to all ticketing professionals (Box Office Managers, clerks and associates) and any industry partners (marketing agencies, service providers, product providers or affiliates).

SOBOM is open to all sectors whether you work in Theatre, Music, Sport, Live Entertainment, TV or Film.

When you become a member you automatically have access to our ongoing Jobs email which comes from within the membership, you have access to be able to book for our events and it opens up the door for you to meet industry professionals across a range of businesses.

As a Corporate Member you also have the chance to sponsor one of our wonderful events to promote your business/show/product to the members and give back to the industry.

Have a a look at some of the picture from our previous events –

Join SOBOM here –

If you have any questions about membership please email

TixTrack Growth Creates Exciting Job Openings in London

TixTrack – Client Services Rep. @ £40k p.a.

We are looking to recruit a dynamic Client Services Rep. to support our expanding portfolio of West End and Regional venues and producers, based in Covent Garden.

About Us

TixTrack ( is a specialist software house and service provider dedicated exclusively to live entertainment ticketing.

We developed and launched Nliven, the World’s first mobile-first ticketing system, in September ’15. Nliven is currently providing the UI for Nimax Theatres in the West End and is about to be launched as Disney Tickets’ ticketing platform across the UK. Nliven is also deployed across fourteen Broadway theatres, six Las Vegas theatres, and two national ticket agencies.

Our very successful analytics product called TixTrack Pro, is deployed across hundreds of venues in North America and Australasia, and incorporates Dynamic Pricing and Predictive Analysis modules.

In addition, we have developed an ultra-modern timed-entry ticketing system for museums and galleries, called Ticketure (

Formed in ’08 and headquartered in California, TixTrack has over 30 full-time employees based across the US, UK, Romania and New Zealand – including specialist developers, UX designers and data analysts.

We provide cutting-edge Cloud-based technology and serve Clients across four continents and twenty different territories.

About the Role

We are looking to recruit a Client Services Rep to provide support and assistance to our expanding portfolio of UK Clients, and to selected Clients outside of the UK.

This is a permanent full-time position, and will be based at our offices in Covent Garden, Central London.

Working hours will be 09:00-18:00, with one hour of breaks, Monday to Friday. 20 days of paid holiday p.a., plus UK Bank Holidays.

Annual salary of up to £40,000.

TixTrack Vacancy – UK Client Services Rep – April ’18

Reporting to our Director of Client Services, Carly Loddengaard, who is based in California, we need to recruit a disciplined and self-motivated individual with a proven track record in the set up, user admin and training of live entertainment ticketing systems. Box Office sales and marketing experience is desirable, sound references are essential.

Responsibilities will include:

  • Logging and responding to Client support calls and queries via telephone and email in an efficient and timely manner.
  • The specification, configuration and set up of new TixTrack Client installations, including related hardware such as ticket printers and scanners.
  • Full training on all aspects of our product range to new and existing Clients, including related hardware such as ticket printers and scanners.
  • Ongoing set up, configuration and monitoring of venues, productions and promotions on behalf of our Clients, including pixel tracking.
  • Maintaining a comprehensive working knowledge of our full product range. We operate an agile scrum development programme, with new software releases every two weeks.
  • Regular input and feedback into the further development and enhancement of our product range.
  • Occasional product demonstrations to prospective Clients, and attendance at trade shows.

    About You

    You must have had at least five years’ experience in setting up and administering live entertainment ticketing systems and hardware, preferably in West End theatres.

    You must have experience of training clients and/or staff in the use of and configuration of ticketing systems.

    Box office sales and marketing experience is desirable.

    You must possess an innate ability to provide exceptional levels of Customer Service.

    You should have excellent organisational and communication skills – both written and verbal.

    You should possess a genuine interest in new technologies and have an aptitude for learning new programmes and acquiring new skills.

    You should be confident, outgoing and ambitious, patient and empathetic, with a good sense of humour.


    To apply for this role please send a full CV and covering letter via email, with a subject line of: ‘UK Client Services Rep (your name)’, to

    Please include details of previous roles and responsibilities and any notable achievements.

    Please also provide a UK telephone number, your current notice period, and a list of referees, or references.

    First round interviews will be conducted via telephone. Second round interviews will be in person in Covent Garden.

    The closing date for applications is Friday 11th May 2018.