Social booking startup enters next phase of growth

  • Make it Social strikes deals with Paylogic, Ticketmaster Sport and Kia Oval
  • “Socialising checkouts” delivering high levels of new customers for Sports, Travel and live entertainment clients
  • TicketWeb (UK) founder Tim Chambers appointed CCO

Edinburgh, 14 September 2016Make it Social, which provides social booking technology, has announced a number of deals and key hires as it enters its next phase of growth.  In Q3 of 2016, partnership deals have been signed with Paylogic, Ticketmaster Sport UK, student tour operator Bus2Alps, travel booking platform TrekkSoft and the Surrey County Cricket Club at the Kia Oval as the team builds its client base across live entertainment ticketing in travel, sports and large scale festivals.

Make it Social has developed a P2P social booking solution that clients can integrate within their existing systems via an API. With an innovative secure payment gateway – ‘Group Pay’ – Make it Social brings friends and family together and enables individuals to pay for their own share, taking away the risk and organisational uncertainty from group leaders.

Tim Chambers has joined as Chief Commercial Officer (CCO), bringing industry expertise following senior positions at TicketWeb (UK), which he founded, Ticketmaster and Live Nation.  Following its latest funding round, Make It Social will be growing the team with developer and marketing hires planned.

Make it Social CEO and founder, Eddie Robb, said: “”Socialising checkouts is what we’re all about. The first ever online purchase was made in the 90’s and since then we’ve had the birth of social media with Facebook, Twitter and Instagram allowing us to be highly connected. While our friends are only a few clicks away, the checkout flow is exactly as it was back in the day. One person still has to select how many spots to buy and then put it all on their card.”

Tim Chambers, Make it Social COO, said: “Working with Ticketmaster Sport is the first big step for the business as it means we’re now partnered with one of the best organisations in the country to deliver incremental ticketing revenues.  We are delivering high levels of new customer data points across our client base and expect to announce a raft of new wins before the year is out.”