TickX Links up with Lancashire Cricket

TickX Partners with Lancashire Cricket

and Emirates Old Trafford


TickX (www.tickx.co.uk), the UK’s leading search engine and discovery platform for events and attractions tickets, has agreed an exciting new partnership with Lancashire Cricket and the award-winning Emirates Old Trafford venue, as it continues to bolster its sports offering.


The partnership will see the Club’s international and domestic fixtures feature on the ever-growing TickX search engine platform, providing Lancashire Cricket and Emirates Old Trafford with a new wider and larger marketing channel opportunity to bring even more fans to the £60 million redeveloped Emirates Old Trafford.


Fans will benefit as TickX pulls results from more than 75 ticket-selling platforms, including Ticketmaster, Eventim and See Tickets, and displays them in one place, so they will always get the best-priced tickets available.


As part of the agreement, TickX has also partnered with ticketing engagement platform SecuTix, who have recently announced a new contract with Lancashire Cricket to become its ticketing system provider.


The new partnership underlines TickX’s commitment to give fans of all sports a one-stop destination to find and buy the best tickets, with further sporting partnerships to be announced soon.


Steve Pearce, TickX co-founder and CEO, said: “We’re delighted to announce the partnerships with Lancashire Cricket and SecuTix. Lancashire is a forward-thinking club who want to open up new channels to market. The team at SecuTix has also been a pleasure to work with and it was an easy decision to partner with their market-leading ticket engagement platform. We’re committed to partnering with clubs and stadiums across all sports to make it easier than ever for fans to get the best-priced tickets available.”


Jonathon Nuttall, Head of Ticketing and Digital Systems at Lancashire Cricket, said: “The game of cricket is entering a key phase of its development. We’ve been preparing for this with changes to our providers, and the way we approach the sales of tickets across all of our events, to existing, lapsed and new audiences. TickX provides us with a new route to market, and as they develop their offering to buyers, we hope to grow our supporter base alongside them.”


David Hornby, SecuTix: UK MD, added: “It’s fantastic to see our client Lancashire Cricket partner with TickX to bring their events to a wider audience. Our agile platform has integrated easily with the TickX system. This means that customers coming through TickX will experience the same seamless journey as fans who buy direct from the club do. And ultimately, this will help in the efforts to turn first-time visitors into long-term loyal cricket fans.”


In addition to sports, TickX also allows customers to find and buy tickets to over 125,000 events and attractions, including gigs, comedy, theatre, festivals and club nights, with over one million customers using TickX last year to plan their day or night out.


TickX is available to customers across UK, Ireland and Spain online or via the TickX app, with further expansion across Europe coming soon.


Have you Joined SOBOM Yet?

What is SOBOM?

The Society of Box Office Managers (SOBOM) is a non-profit, voluntarily run organisation which promotes integration and networking amongst ticketing professionals.
As SOBOM enters its 4th decade in 2019, we are actively encouraging more people to join the throngs of our wonderful society, not only from London but from around the UK and the world.

With our membership growing year on year, we have members from London, Poole, Inverness and even Australia. We host between 4 and 6 events a year including the huge SOBOM Summer BBQ, the highly competitive SOBOM quiz,  all of which culminate in the SOBOM Christmas and annual Awards Ceremony (which is voted for by your peers and other members).

Our events are curated to ensure that all members have a chance to network and meet their peers, discuss ongoing industry news or just catch up with old friends. Our events are never business sales pitches so that all attendees can feel relaxed without the feeling of being ‘sold to’.

How much is membership, who can join and what does your membership get you?

Our memberships start at just £10 for a Box Office Manager right through to corporate level membership for larger organisations. SOBOM is open to all ticketing professionals (Box Office Managers, clerks and associates) and any industry partners (marketing agencies, service providers, product providers or affiliates).

SOBOM is open to all sectors whether you work in Theatre, Music, Sport, Live Entertainment, TV or Film.

When you become a member you automatically have access to our ongoing Jobs email which comes from within the membership, you have access to be able to book for our events and it opens up the door for you to meet industry professionals across a range of businesses.

As a Corporate Member you also have the chance to sponsor one of our wonderful events to promote your business/show/product to the members and give back to the industry.

Have a a look at some of the picture from our previous events – https://www.flickr.com/photos/138476359@N02/albums

Join SOBOM here – http://sobom.org.uk/join-us

If you have any questions about membership please email dan@sobom.org.uk

TixTrack Growth Creates Exciting Job Openings in London

TixTrack – Client Services Rep. @ £40k p.a.

We are looking to recruit a dynamic Client Services Rep. to support our expanding portfolio of West End and Regional venues and producers, based in Covent Garden.

About Us

TixTrack (www.tixtrack.com) is a specialist software house and service provider dedicated exclusively to live entertainment ticketing.

We developed and launched Nliven, the World’s first mobile-first ticketing system, in September ’15. Nliven is currently providing the UI for Nimax Theatres in the West End and is about to be launched as Disney Tickets’ ticketing platform across the UK. Nliven is also deployed across fourteen Broadway theatres, six Las Vegas theatres, and two national ticket agencies.

Our very successful analytics product called TixTrack Pro, is deployed across hundreds of venues in North America and Australasia, and incorporates Dynamic Pricing and Predictive Analysis modules.

In addition, we have developed an ultra-modern timed-entry ticketing system for museums and galleries, called Ticketure (www.ticketure.com).

Formed in ’08 and headquartered in California, TixTrack has over 30 full-time employees based across the US, UK, Romania and New Zealand – including specialist developers, UX designers and data analysts.

We provide cutting-edge Cloud-based technology and serve Clients across four continents and twenty different territories.

About the Role

We are looking to recruit a Client Services Rep to provide support and assistance to our expanding portfolio of UK Clients, and to selected Clients outside of the UK.

This is a permanent full-time position, and will be based at our offices in Covent Garden, Central London.

Working hours will be 09:00-18:00, with one hour of breaks, Monday to Friday. 20 days of paid holiday p.a., plus UK Bank Holidays.

Annual salary of up to £40,000.

TixTrack Vacancy – UK Client Services Rep – April ’18

Reporting to our Director of Client Services, Carly Loddengaard, who is based in California, we need to recruit a disciplined and self-motivated individual with a proven track record in the set up, user admin and training of live entertainment ticketing systems. Box Office sales and marketing experience is desirable, sound references are essential.

Responsibilities will include:

  • Logging and responding to Client support calls and queries via telephone and email in an efficient and timely manner.
  • The specification, configuration and set up of new TixTrack Client installations, including related hardware such as ticket printers and scanners.
  • Full training on all aspects of our product range to new and existing Clients, including related hardware such as ticket printers and scanners.
  • Ongoing set up, configuration and monitoring of venues, productions and promotions on behalf of our Clients, including pixel tracking.
  • Maintaining a comprehensive working knowledge of our full product range. We operate an agile scrum development programme, with new software releases every two weeks.
  • Regular input and feedback into the further development and enhancement of our product range.
  • Occasional product demonstrations to prospective Clients, and attendance at trade shows.

    About You

    You must have had at least five years’ experience in setting up and administering live entertainment ticketing systems and hardware, preferably in West End theatres.

    You must have experience of training clients and/or staff in the use of and configuration of ticketing systems.

    Box office sales and marketing experience is desirable.

    You must possess an innate ability to provide exceptional levels of Customer Service.

    You should have excellent organisational and communication skills – both written and verbal.

    You should possess a genuine interest in new technologies and have an aptitude for learning new programmes and acquiring new skills.

    You should be confident, outgoing and ambitious, patient and empathetic, with a good sense of humour.


    To apply for this role please send a full CV and covering letter via email, with a subject line of: ‘UK Client Services Rep (your name)’, to careers@tixtrack.com

    Please include details of previous roles and responsibilities and any notable achievements.

    Please also provide a UK telephone number, your current notice period, and a list of referees, or references.

    First round interviews will be conducted via telephone. Second round interviews will be in person in Covent Garden.

    The closing date for applications is Friday 11th May 2018.




Blockchain solution BitTicket launches

Blockchain solution, BitTicket launches with large scale UK ticketing platform and campaign to end industrial touting

TheTicketSellers will implement BitTicket’s blockchain technology to make ticket purchasing safer and more secure from touting and counterfeiting.  
In one of the first real world applications of Blockchain technology, BitTicket aims to put an end to the large scale ticket touting scandal plaguing the live events industry. On launch they have partnered with TheTicketSellers who will become the UK’s first large scale ticketing platform to implement real world blockchain technology. Sign the BitTicket petition to end industrial ticket touting and learn more at www.bitticket.io.

BitTicket is set to revolutionise the ticketing market, using blockchain technology to make the ticketing  industry a fairer place to operate. Their aim is not to disrupt the industry, rather to become part of the buyer’s journey providing greater security that also tackles industrial touting and counterfeiting. After rigorous testing at live events and the completion of stress testing, BitTicket’s radical system can now be implemented across multiple ticket vendors. 

Ticket touting is all too commonplace for the contemporary consumer. Secondary ticketing is a £1bn-a-year industry and professional touters enlist specialist software to buy hundreds of tickets at the same time, purely to create demand and make profit. Previously BitTicket Co-Founder Phil Shaw-Stewart created Citizen Ticket, an ethical ticket provider, but soon realised that touting was endemic within the industry. Only a cross-provider solution would help to combat this, and BitTicket was created.
Phil Shaw-Stewart, Co-Founder of BitTicket comments:
“We met the TheTicketSellers at Shambala and immediately knew we wanted to work with them. TheTicketSellers are one of the UK’s most trusted independent ticketing sites, have sold 2 million+ tickets to date and manage multiple large scale independent festivals including Boomtown Festival, Shambala and Nozstock The Hidden Valley. They are an amazing team that take great care in looking after their clients and customers. They will now be the first ever ticketing platform to implement BitTicket.” 

Phil Hayes, CTO, TheTicketSellers said:
“At TheTicketSellers we’ve invested heavily in the checkout experience for customers to ensure that buying tickets is as easy as possible. Now, with our partnership with BitTicket our customers will have the reassurance that their purchase is backed by their innovative blockchain technology. We look forward to seeing this become the industry standard and are proud to be part of the initiative on day one.” 

Jonathan Edwards, Director, Gala Festival  said:

“BitTicket is the future of ethical event ticketing to benefit the ticket purchaser, event organiser and artist. Using tried and tested blockchain technology it provides a transparent, safe and secure platform that is set to level the event ticketing industry for the good of all involved.”

BitTicket technology will use a wallet feature to store tickets, meaning that any ticket from any provider is held in one place and the whole ticket journey can be tracked by promoters from purchase to entry. They utilise identity profiling and the openness of the blockchain to root out ticket-touts and ticket bots. 

To find out more about BitTicket and sign the petition head to their website here

Tickets on your Mobile is more than just Barcodes – Direct Carrier Billing

As a follow-on from the TPC2018 panel discussion on Frictionless Mobile Payments, here’s some detail on what the new legislation is and how Direct Carrier Billing is becoming a viable and attractive payment method for mobile ticketing.

New EU legislation – PSD2 is here: is your ticketing business ready?

PSD2 is a game changer as it brings European payment services into the 21st century. Ticketing companies should embrace the innovations it will bring in online and mobile payment methods, including Direct Carrier Billing (DCB), and offer consumers frictionless payment options that go beyond PSD2 compliance. DCB allows you to charge digital purchases directly to a customer’s mobile phone bill avoiding having to rely on credit and debit cards.

What is PSD2?

PSD2 is an acronym for the Second Payment Services Directive, a new piece of EU legislation that came into force on 13th January 2018. Its main aim is to modernise Europe’s payment services for the benefit of both consumers and businesses, so as to keep pace with this rapidly changing market.

Under the new regulations, consumers will no longer be asked to pay a surcharge for debit or credit card payments, regardless of whether this is happening online or in store. They will also have better rights when it comes to remote, online payments, including a reduced liability for non-authorised payments.

PSD2 is also expected to be a catalyst for business change as it promotes the development of innovative and online mobile payments by banks and other payment service providers across the EU. This is particularly relevant to the ticketing industry as ticket sales increasingly take place on mobile devices and PSD2 has specifically categorised tickets as ‘digital content’.

Alternative Payment Methods

PSD2 legislation will encourage increased competition, opening up interesting opportunities for Alternative Payment Methods (APMs).

A key APM is Direct Carrier Billing (DCB) where the cost of a digital purchase made on a mobile phone is charged to the consumer’s mobile phone bill rather than to a credit or debit card. During the panel discussion, one thing that leapt out was just how much information you DON’T have to put in when completing a transaction using this payment method.

In Europe, DCB is currently most effective for smaller, micro transactions so a VIP ticket to a Bruno Mars concert will be out of reach. However, for lower cost tickets for smaller events and venues, DCB provides a quick, convenient and cost effective payment method.There are also a number of opportunities to bundle ticket sales with other value-added services consumer might purchase at a later stage – for example a flash promotion on an exclusive digital album download at the end of the Bruno Mars concert.

DCB can step into the limelight as an attractive alternative to existing online and mobile payment methods, especially where low cost purchases combine with a need for speed. The increased conversion rate of DCB also offers robust strategies to move distressed inventory.

Increased security

PSD2 has put somewhat of a spanner in the works when it comes to consumer demand for frictionless payment. This is partly because of the higher security standards that make online payments safer and more secure. Strong Customer Authentication (SCA) will be necessary for all electronic payments initiated by the customer above €50 or €300 per month on subscription (unless the payment qualifies as low risk).

In practice, this means that consumers will have to provide at least two separate elements out of something they know (password or PIN); something they own (bank card or mobile phone); or something they are (fingerprint or iris scan).

However, layers of verification disrupt the frictionless payment experience. Customers will have to wait for an authentication code to come through and then type it in before being taken to the next stage in the payment process. For merchants, it increases the risk of shopping cart abandonment as distracted consumers navigate away from completing the transaction.

Frictionless payment

However, digital tickets purchased through carrier billing will be exempt from the two-step authentication process that PSD2 introduces. This presents a unique opportunity for more services to adopt this payment method and takes advantage of the exemption. It will allow merchants and operators to offer a much lower-friction payment method to customers – one that already delivers up to 10 times higher conversion rates compared to card payments.

When buying parking tickets for example, consumers currently have to put up with complicated voice-controlled mobile card payment systems. First-time users can spend up to 10 minutes providing personal and financial information before the payment is made by which point they will be behind schedule, possibly missing a train or appointment. Carrier billing can reduce this friction by removing the need to provide credit card details altogether.

In order to benefit from this new opportunity, mobile payments providers must work together with operators and merchants to streamline carrier billing services – offering a single, simple payment option that consumers demand and therefore, driving revenue for all parts of the value chain without compromising on PSD2 compliance.

If you would like to hear more about how to use Direct Carrier Billing for frictionless ticketing payment methods, please contact. Mark Robinson at Infomedia on mark@infomedia.co.uk or call him on +44 (0)1604 498900

Amazon (Pay) is Just the Ticket for LTD

London Theatre Direct accepts Amazon Pay, enabling Amazon customers to buy West End theatre tickets using the information stored in their Amazon accounts.

Amazon Pay is just the ticket for London Theatre Direct!

London Theatre Direct has become the first ticket retailer in the UK to accept Amazon Pay which can now be used for all purchases on their website. This new payment method offers consumers increased flexibility, security and ease when purchasing tickets to some of London’s biggest shows. Amazon Pay makes it easy for millions of Amazon customers to log in and pay on third-party websites using the payment and shipping information stored in their Amazon accounts.

Francis Hellyer, CEO of London Theatre Direct said, “We’re delighted to offer Amazon customers the ability to book West End theatre tickets quickly and painlessly at londontheatredirect.com using their existing Amazon credentials. This option has been missing from the marketplace and we’re excited that Amazon Pay will bridge that gap for our customers. We look forward to working with the Amazon Pay team to make buying theatre tickets easier than ever before”.

“Our main aim at Amazon Pay is to allow consumers to pay or book online simply and easily through their most trusted method on whatever device they may be using.  We’re very excited to work with London Theatre Direct to make Amazon Pay available for customers to easily buy West End theatre tickets using their Amazon accounts” Karen Pepper, UK Country Manager at Amazon Pay.

London Theatre Direct offers the full range of West End theatre events, including classic musicals The Lion King, The Phantom of the Opera, Les Misérables and many other hits including The Book of Mormon, Mamma Mia! and Aladdin together with plays, ballet and opera tickets.

The combination of London Theatre Direct’s product offerings and Amazon’s hugely successful payment system makes purchasing theatre tickets even easier for customers all around the globe.



Amazon Pay
Amazon Pay enables shoppers to check-in and check-out using information already stored in their Amazon accounts. Amazon Pay is extending this experience from third-party websites to in-store physical experiences as well as voice payments through Alexa skills, helping retailers connect with customers in multiple ways

London Theatre Direct
Established in 1999, London Theatre Direct is one of the UK’s leading ticket retailers and distributors. As one of the first companies to sell theatre tickets online in the UK, through to displaying interactive seating plans, connecting to multiple API systems and becoming the first ticket seller in the world to accept bitcoin, London Theatre Direct continues to innovate using new technologies. London Theatre Direct is a fully bonded official ticket retailer for all of London’s major theatres and is a full member of S.T.A.R., the Society of Ticket Agents and Retailers.

UEFA Signs Secutix Deal


Lausanne, Paris, London, Madrid, Munich – 12 April 2018  UEFA has announced SecuTix, the global SaaS ticketing and audience management solution provider, as its ticketing software licence provider for 2018-2021.  UEFA will handle all ticketing and hospitality sales for the most prestigious events in the world of European football through the SecuTix system.


The agreement will see SecuTix provide ticketing software for the UEFA Euro 2020 tournament, the UEFA Champions League finals, the UEFA Europa League finals, the UEFA Super Cup and the UEFA Nations League finals in 2019 and 2021.


The new multi-country tournament for Euro 2020 will see the SecuTix software significantly enhanced to support the complexities of the tournament.   With 24-teams and 51-matches taking place in 12 venues across Europe, located in five different time zones, and with over 3 million tickets expected to be sold, SecuTix’s agile technology is well placed to meet the challenge.


UEFA will use the SecuTix software to handle all ticket applications, ticket lotteries, sales and payments for the general public, fans, sponsors and the wider football family. A resale platform will also be provided for a number of UEFA’s major events.


The contract builds on the successful partnership between UEFA and SecuTix dating back to 2013, which included the provision of ticketing software for Euro 2016.


Frédéric Longatte, CEO at SecuTix said: “We’re very proud to extend our relationship with UEFA.  The appointment is proof that our agile technologies can rise to the challenge set by high-demand events across different venues with varying access systems.  We will build upon our position as UEFA’s trusted software licence provider to help strengthen their fan relationships and offer fans a fair and transparent ticketing system.”


Ticket Quarter Wins

Ticket Quarter has bolstered its ticketing portfolio after confirming services for three major Liverpool 2018 events.

The agency will be the primary ticketing partner for the inaugural Bordeaux Wine Festival, which takes place from May 25 – 28, as well as the Liverpool International Music Festival (LIMF) which returns to Sefton Park on July 21 and 22.

Both events are expected to attract tens of thousands of visitors and form part of the Liverpool 2018 programme – exciting, inspirational and thought-provoking projects taking place across the city to mark the 10th anniversary of Liverpool’s reign as European Capital of Culture.

LIMF’s new ticketed format will enable festival goers to enjoy more than 70 high calibre artists and 18 hours’ worth of unforgettable live music over two days, for just £5 per day for advance tickets and £10 per day on the gate.

Ticket Quarter will also provide an allocation for CBBC Summer Social, the BBC’s first ever outdoor children’s festival which takes place in Croxteth Park from August 3 – 5.

Henry Brown, head of Ticket Quarter, said: “We are pleased to have been selected as the box office for such major events in the city.

“2018 is a pinnacle year as we reflect on how much our event and cultural offering has developed over the past decade.  Our aim is to ensure that as many people as possible are able to enjoy this wide range of fantastic experiences by discovering what is on offer and by purchasing tickets easily.”

Claire McColgan MBE, director of Culture Liverpool, said: “This is a landmark year for Liverpool and we are pleased to be working with Ticket Quarter as our ticketing agency for three of the region’s major events this year.

“Not only does the company have its headquarters in the city, but they are experienced in delivering ticketing for a wide range of entertainment throughout the North West so we are confident that the team will provide an excellent service to help make the year a great success.”

Ticket Quarter has also recently won contracts to provide services for the Palm House and the Bombed Out Church.  Meanwhile, it recently unveiled its new brand to reflect how the company has progressed since it was launched six years ago.

The organisation sells tickets for music, comedy, theatre and arts, family entertainment, exhibitions and sport for a variety of regional venues and more than 200 events across the North West including St George’s Hall, Farmaggedon and Aintree Racecourse.  As the ticketing arm of The ACC Liverpool Group – home to BT Convention Centre, Echo Arena and Exhibition Centre Liverpool – it also provides tickets for Echo Arena Liverpool and Exhibition Centre Liverpool events such as forthcoming exhibition The Gin to My Tonic Show from September 7 – 9.

It’s Snow Joke(!)

What’s your beast from the East story?


That crazy snow we had in the first week of March really did hit the UK hard, causing disruption both in transport and logistics.


Over the past  few weeks I have met many people with a story to tell of how they missed the wedding, got stuck at home or worse still at their in-laws!


My personal one was the monster 22 hour journey I undertook returning from Poole in Dorset to where I live in South Wales.


It involved several trains, an overnight stay in Bristol, an eye watering £60 uber ride and then finally a 1 mile walk in 2 feet of snow dragging a roller suitcase.


Now many of you probably have similar stories or perhaps can even beat my 22 hour record. Whatever your struggle or delay, if you’re reading this, you will no doubt appreciate the disruption that the weather caused to live entertainment


We saw football games and concerts cancelled either due to artists not being able to make the venue or the approaches to the venue being judged to be too hazardous.


As I sat at home slowly defrosting, I did suddenly think  “I wonder how many people will not be able to make tonight’s performance?”


By coincidence I had a call booked with Simon Mabb of Romero Insurance the parent company of Booking Protect.  We were actually due to be discussing the upcoming Ticketing Professionals Conference, but I couldn’t help asking how bad the snow was going to be for either them, their clients or their clients’ customers.


“Not a problem at all”  he replied , “ it’s what we do! We added some extra staff to the call centre and we were actually already settling claims this time yesterday”


Whilst it was refreshing to hear that statement, I did ask how they could be collecting valid proof of a claim so quickly?


“Simple” he replied  “We have all of our client’s protected bookings on our system.  When a refund request comes in we can see you live in Barnsley and the show you were going to see is in Leeds. We are not going to ask people to send us photos of the motorways closed or trains cancelled when we can see it for ourselves.”


Like most businesses Booking Protect had staff issues so were under pressure,  but it is their clever use of technology coupled with their commitment to fast and efficient settlement of claims that in that first week of March gave massive benefits to their clients. They were never outside of their 48 hour SLA commitment.


Their clients saw the benefit of having refund protection offered to their customers along with a rock solid customer service offering to back it up.


So the snow was a once in a decade occurrence. I cannot remember the depth or drifting of snow anyway like I saw,  but other incidents occur like this, on an International, National and regional level on a regular basis.


Train strikes, flooding,  motorway closures as well as let’s not forget illness effect your customers ability to attend the performance that they have booked.


We should use these once in a decade disruptions not as a sign for us to start thinking about protecting our customers, but to actually start doing it!


The chances of snow for the rest of the year are minimal ( double checks outside window)  but now is a perfect opportunity to start discussions with providers of refund protection as well as your ticketing platform provider.


Make sure you pay close attention to the tools or services a provider can offer. Ensure that  bookings are correctly and compliantly recorded as well as the providers ability to offer outstanding customer service.


Now – where’s my sledge?

International Ticketing Yearbook 2017

How is your ticketing knowledge? What’s big in Brazil or raging in Romania? What are the trends in live entertainment ticketing around the World? Now is your chance to read up and learn more about your industry, thanks to the International Ticketing Yearbook.

The International Ticketing Yearbook (ITY) was first published by IQ Magazine in 2015 and is the only global guide to the live entertainment ticketing market. The yearbook features in-depth profiles of the top 40+ live entertainment markets around the world, as well as breakout reports on sectors including innovation and white label services.. The Fourth edition of the ITY will be published in late summer 2018, and build on the research and success of the first three editions.

Read the ITY2017 Here