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“Make Do and Mend” – the right technology strategy?

Wow, where to start. This is a post that has been on my mind for some months. It’s taken a change of tech that I am using to crystallise some thoughts about how to lay this problem out.

I have always used a PC, from back pre windows to 3.11, 95 and on through the numbers. It’s been part of my life for thirty years. There have been some bumps along the way, but I can’t ever say I have been ‘unhappy’ – just not fulfilled.

I can’t ever say I have been ‘unhappy’ – just not fulfilled

Less faithful behaviour is true amongst mobile phones or more recently smartphones, I have had big periods between the three or four main players – well they were at the time. Nokia’s Symbian system was the first really good platform, along came and went BlackBerry, iPhone, Android, iPhone, Windows, Android – you get the picture.

…..spending extra minutes or hours on tasks that should take twenty seconds.

For the last few months, I have been using a Chromebook. Amazing value at under £200 – a 13 hour (real) battery life, super portable and with Internet access almost everywhere – a great piece of kit. The trouble with it is that it fell short in some areas, no REAL word support meant converting docs or when using the online version missing out on some of key, yet more obscure features that are only found in the full versions. I was always spending extra minutes or hours on tasks that should take twenty seconds.

Macs were “too expensive” and I’ve never used them, I am writing this on one now, it’s not THAT bad, but gives me some much loved and missed functionality not present on the Chromebook.

This is not them versus us or mine is better than your tech post, but setting the scene.

To be blunt, I don’t like it. It makes or seems to make my life more difficult,

I am currently in possession of an iPhone for the first time in three years, I say currently as it’s about to go swim with the fishes in a canal sometime soon. To be blunt, I don’t like it. It makes or seems to make my life more difficult, less of a digital assistant and more of a ball and chain.

It’s fun using iMessage and Facetime, it’s pretty good whilst travelling or messaging Internationally . . . . if THEY have an iPhone / Apple product and it has some really good features, for me and perhaps more for other people.

To be clear, Android – has its issues, not so much as an OS but due to the different iterations that exist. So this feature is not on this device but is on that one. That manufacturer has released Version 7, this one has not.

I am ignoring Blackberry and windows as mobile OS ecosystems, as both appear to be an end of life or the equivalent of a distant relative in a care home, out there, but not really visited by many, harsh, but true.

So what do I do? Do I try and continue to find peace and being at one with my little black friend, to make it work, to ignore the things I hate, to carry on missing notifications, to being bounced chrome to safari to goodness knows what.

It took me five minutes to set up my iPhone and an hour for apps to be sync from Android and to go back it will take the same.

We cannot say the same of our ticketing infrastructures, can we? Back in the day some vendors offered monthly contracts, with their sales patter saying “if you don’t like us you can move away” – I always shot this down and perhaps even annual contracts the same – “You don’t change systems that easily – this is not a mobile phone”

So what should make people change or think about changing? End of a fixed term contract? Opening a new facility or as is common this time of year, a boost in revenue from the Panto and the pain that running a show report for 78 performances did to you and your system.

I don’t think these should be at the forefront of decision making. It should be about pain. Pain in the current. The pain of the procurement and implementation and the pain relief of the new system…………but let’s also remember there will be the pain with the new too. I have never seen a project where someone, somewhere in the org did not miss something from the previous system (or the one that pre-dated that.

You need to look at these pain items and work out, how much pain will I be solving? How bad and frequent is the pain, to whom and what is the effect?

Auto-submission of Gift Aid to HMRC is a classic example of this. Once a month, a download in Excel, a small format here or there and then log on and upload the file. How long does it take? How much time will be saved? What value of recouped revenue will you get in excess than with the manual process?

A project last year heard a finance director say of that specific feature “It would be nice, but not a trigger to choose one particular system” – perfect, she got it. However, find 10, 15 or 30 such examples of efficiency and reduction in costs, through multiple suppliers, hosting and automation and you may have something.

We have to make hard choices. This platform may be “Cheap” – we may “make do” but are things EVER going to get better, are they ever going to fix {Insert Bug Here} or integrate with {Really good tool here}.

Spending this week in Benelux countries, I have met some great companies doing cutting edge solution building around ticketing platforms, marketing automation, dynamic differential customer flows or …… just really well written, reliable software at a great price.

If you do one thing this January, sit back and reflect on the pain, look to the future and ask yourself, is this the year I am going to help my business step up and be smart, efficient and forward thinking.




We will be talking about many of these issues around technology strategy at the Ticketing Professionals Conference on the 16th and 17th March in Birmingham. TTI Subscribers can get a 10% discount by using the promo code ‘TTI’ at checkout.







TopTix Integration Partners


London, UK (January 6, 2017)—Karl Vosper, Managing Director of the TopTix UK office announces that Ingresso and three other technology companies have been certified as official SRO integration partners. SRO (Standing Room Only) is an all-in-one web delivered software solution for ticket sales, marketing, and CRM.

Ingresso has created a real-time sales integration with SRO, allowing TopTix customers to sell their ticketing inventory, via Select your Seat, through Ingresso’s vast Global Distribution System with sales channels including Amazon Tickets, Disney Tickets, From the Box-Office and

SRO customers have complete control over which tickets are offered through which sales channels, at what time, and at which price / commission structure.

Removing the need for manual allocations, the Ingresso API interconnectivity brings ease of rapid sales channel expansion to reach audiences that may have otherwise been inaccessible.

Mel Dearle, Sales Director of Ingresso said:

“Our technical development team found the TopTix UK team helpful throughout the API integration process—and the SRO system performed. Our first connection was to the English National Opera—and sales via our integrated distribution network rocketed by 650% since connection. The venue controls the price, commissions and access and API ticketing offers truly dynamic pricing opportunities. We look forward to further TopTix venue connections and discussing the support and marketing reach we can offer to the box-office and right’s holders.”

The other three agencies, include:

Catch (UK)
Catch has created a seamless integration between Zoological Society of London’s (ZSL) public web interface and SRO. The modern visitor engagement interface enables a unified, responsive end-to-end sales journey for ticketing, events, activities, memberships and more, including upselling and Gift Aid functionality.

Stunn (UK)
Stunn took the online booking processes for the Birmingham Repertory Theatre websites out of iFrames to enable full functionality with the SRO ticketing system. The solution is fully responsive and includes mobile seat selection, upselling and membership recruitment capabilities and is also trackable via dashboard analytics.

Zicht Online (The Netherlands)
Zicht Online developed TicketTrigger as an alternative front end to SRO for online ticketing. TicketTrigger uses the extensive SOAP API of SRO allowing customers to apply custom design, flows and functionality in the ticketing process.

The integration partners program enables best-in-class web and application developers the ability to efficiently extend the capabilities of the SRO platform and provides TopTix clients with a referable list of proven service providers and solutions. Karl Vosper, who initiated the program for TopTix, commented, “We carefully evaluate each partner and project to ensure that every integration is of the highest quality. We seek developers with proven experience in the ticketing and CRM industry who have a deep understanding of client needs and present forward-thinking solutions to our rapidly expanding portfolio of clients.”

Interested clients and prospects may learn more about the development partner program at Vosper concluded, “Our ultimate goal is to give TopTix clients easy access to the most robust features possible to drive their business forward, backed by technology partners carefully selected and supported by TopTix.”

TopTix continues to evaluate technology companies from around the world seeking to join the integration partners program. Program benefits include access to the SRO API, documentation, sample integration code, training hours with the TopTix tech team and a testing environment hosted by TopTix.

About TopTix, Ltd.
TopTix, Ltd ( is a privately owned firm founded in 2000 that develops software for ticketing, marketing, CRM, merchandise sales, fundraising, loyalty and access management. Our services and technology allow our clients to sell and manage their own ticket sales, capture valuable patron information and control all aspects of the consumer experience. Our flagship platform, SRO (Standing Room Only), is utilised by sporting organisations, leisure attractions, festivals, exhibitions, stadiums, arenas, theatres, concert halls, museums, visitor attractions, cinemas and ticket agencies across 16 countries processing in excess of 80 million tickets a year.

How Would you Spend an extra £2,000 per month?

What would your organisation do with an extra £2000 of revenue per month?

Seriously, as we enter the New Year we all make resolutions to be more efficient, to maximise revenues and to achieve higher targets or reduce deficits.

Unfortunately, you may find your season already programmed or your prices set by a promoter meaning you don’t have the ability for revenue management or to squeezing that’ extra great show that has been offered to your venue.

So where is this £2000 going to come from?

So where is the money to be made? The last few years has seen a rise in the adoption of micro-donations for online transactions as well as continued discussions around the use of the transaction fees, their presentation and whether they are a “turnoff” to consumers.

A number of technology platforms offer additional revenue sources through tools to advertise products or services throughout the purchase flow online. I have always viewed this as a short-term and risky strategy. Either that you need to invest time and effort in selling that advertising or perhaps you outsource to an agency.

Given the relatively low web traffic the majority of venues have, few agencies are likely to be that interested. We have also seen other providers look, through partnership agreements, to monetize other parts of the process such as advertising on print at home tickets. Again, this is a numbers game and advertisers will be looking at the ability to convert into sales.

So where is this £2000 going to come from? Simple. The customers. But how?

I’m not advocating having the box office shakedown businesses adjacent to your venue

Protection. No, I’m not advocating having the box office shakedown businesses adjacent to your venue but simply offer booking protection schemes as part of the booking process.

I spent a day this week with the folks from Booking Protect talking through their offering, some of their success stories and of course the challenges that suppliers to the industry face.

Those of you who know me know that I am rarely lost for words, but examining true real-time data showing conversion ratios and revenues being generated for Booking Protect clients was a sight to behold.

Just like Bono clicking his fingers back in the day I watched as £1.25, 75p, £1.30, £1.05 amassed in commission for the client in question. (Full disclosure for data protection reasons I could not see the name of the client)

Of course, with all schemes that look to offer a great return you have to ask where is the catch?

What are the overheads? In terms of staff time, technical or ongoing administration?

All of these MUST to be offset against any potential revenues. Looking through both the technical integration, through a seamless API link Direct into the web checkout flow greatly reduces any technical spend.

….direct integrations available ……… Audienceview and PatronBase

In fact, with direct integrations available as part of the call products offered by Audienceview and PatronBase – users of these two systems see virtually no technical effort required.

The claim and compliance elements of the process are all fully handled by the provider and not the venue, again, reducing the venues human or administrative overhead to virtually nothing.

in reaction to many venues no refunds no exchanges policy

Do people actually want this booking protection? The data that I saw seems to answer that question with a resounding yes. I’m not sure whether this is in reaction to many venues no refunds no exchanges policy, but whatever the reasons that customers want to protect the purchase and be able to gain a refund should illness, travel disruption (Southern Rail anyone?) or other issues mean they cannot attend an event it seems that this is a service that customers want, that is available from an established provider and that the venues can directly benefit from in the form of significant monthly revenues.

Still, which of us would not like that extra £2000 a month?

The big question is, as the title of this blog suggested, on what would you spend the money? An extra marketing officer, bigger digital spend, a rebrand or something as boring at some new thermal ticket printers? Without meaning to be a killjoy, it may just be absorbed into the profit and loss of the venue. Still, which of us would not like that extra £2000 a month?

Okay okay: where did I get this figure of £2000? Simple, I used some figures that I know from a number of small to mid-sized venues in the UK. Using these figures along with a measured conversion ratio and a standard commission agreement that are in place now we ran several scenarios through a pricing calculator.

As you know, we love to help connect organisations with solutions and are even partial to a cheeky giveaway.

If you would like an indicative estimation of the revenue your venue could potentially generate with such a partnership, simply fill in the few pieces of information below and Booking Protect will provide some basic outline information for you to consider. To help with the New Year financial squeeze we have six £25 vouchers from Amazon which will be awarded to six venues who find out just how much they could earn. Go on! Keep up that New Year’s resolution to make more for your venue and give customers the choices they want!

By the way Booking Protect is avaialble in North Ameria too – so US / Canada types, it’s open to you too.

Syx Seeks Engagement Manager

More about Syx Ticketing Solutions
Syx Ticketing Solutions is part of Syx Automations Group with headquarters in Ypres, Belgium and offices in The Netherlands, The UK and India and is the Benelux market leader in the field of software solutions for the arts and cultural sector.


With over 1000 operational customers, Syx Automations daily provides more than 6,000 individual users with software and hardware and linked services. In order to support our exceptional growth in the UK we are looking for an Engagement Manager.


The Role

The role is responsible for supporting both the sales team and operations team to maximise the services aspects of each team. This will include delivery of work for both team as required.


Specific Duties:


The role is split in to two halves –


Role 1 – The Engagement Manager will be involved in developing and growing sales revenue for the business so will support the UK Sales Manager, providing input to strategic direction and utilising opportunities within the industry verticals.


  • Build strong personal relationships with clients and consultants across the industry.
  • Prepare sales quotes and respond to tender bids as required and then follow the bidding process through to demonstration to end users and then work to close the sale to win the contract.
  • Delivering presentations and information sessions to spread the word about Syx across the UK at conferences, trade shows and other events.


Role 2 – The other part of this role will be delivering consulting and training services to new and existing customers as directed by the UK Operations Manager.


  • Establish the foundation for long lasting mutually beneficial professional relationships.
  • Support in developing & delivering customer presentations including solutions, value argumentations & business cases.
  • Deliver end user training and business process consulting as required by the UK Operations Manager.
  • Strengthen the profile of the company.


  • You have experience of working in an arts, cultural, sports or leisure ticketing environment.
  • You are a confident public speaker, who is used to speaking to large groups of people at conferences and trade shows.
  • You have relevant experience with software implementations.
  • You have knowledge of and experience with lean project management or change management methodologies.
  • You are client focussed and will champion the customer at all times.
  • You do not have a 9-to-5 mentality.
  • You are self-motivated, with strong attention to detail, good communication skills, eager to learn and a natural people person.
  • You have an understanding of the complexities that running a ticketing operation can bring. 
  • This role will involve some travel and overnight stays as the Engagement Manager will be raising the profile of the company across the UK and Ireland.  

Our offer

  • A fascinating and challenging job in a dynamic software company.
  • A competitive salary ranging £25,000-£35,000 per annum.
  • Car allowance, smartphone and laptop.
  • 26 days paid annual leave plus statutory UK bank holidays 
  • A dynamic work environment within a company that is in full international expansion.

Are you interested in the possibilities Syx Ticketing Solutions offers you?

Send your covering application letter with your cv to

Closing date for applications is: Friday 6th January.


If you have any specific questions about the role please contact Eddie Lee, UK Sales Manager on


Commercial Manager Vacancy at Best Union


Job Title: Commercial Manager, Best Union UK

Job Type: Full time, salaried (monthly)

Location: London: 9 Bonhill Street, EC2A 4PE (primary)

Responsible to: Managing Director (UK) and Chief of Sales and Marketing (USA)

Salary Level: Subject to skills, experience and behaviours (refer below)

Hours of Work: 37.5 hours per week (Additional hours may be required).

Closing Date : 6th January

Travel (at short notice) may be required

Could be away from home for periods of time

Summary: Best Union UK Ltd. (BU), part of Best Union Group, sells, develops, maintains, implements and supports ticketing systems under the trading names of enta Ticketing Solutions (“enta”) and OmniTicket Network (“Omni”). Our systems are widely used in a diversity of sectors to include arenas, galleries, museums, theatres, theme parks, stadia and visitor attractions in the UK, EU, Middle East, Australia and USA.

Responsibilities (including but not limited to):

Enthusiastically generate Commercial leads through existing relationships, independent research and discovery

Maintain and develop Client relationships through regular meetings, phone calls and event/site attendance as and when required

Document Client contact in accordance with Company policy and procedures to include accurate records of all sales and prospecting activities

Interface with end-user customers, internal BU departments and/or divisions (non-UK) to understand, interpret and determine their Commercial needs leading to the application of, or alignment with, BU product/technology base (enta, enta connect, OVW6 and BOS)

Effectively demonstrate and present BU’s product/technology base to end-user customers; with awareness to local country specifics and cultures

Proactively sell additional BU products and services to end-user customers leading to incremental revenue

Allocate resources, track timelines and review deliverables to ensure all Commercial initiatives meet the needs of the Client and the strategic goals of the Company

Produce regular management information (MI) to support senior management and to effectively evaluate ROI on Commercial initiatives Net Sirens Deal confirmed as official ticketing provider to new Superleague netball franchise, the Sirens

The club will use ProVenue® to manage all ticketing requirements ahead of the upcoming Vitality Netball Superleague season


Tuesday 13 December, 2016 – Milton Keynes, UK –, the industry leading provider of global ticketing and marketing solutions, has signed a new agreement as the official ticketing partner of the Sirens, a new netball franchise recently confirmed as one of ten set to compete in the upcoming new look 2017 Vitality Netball Superleague Season.


The new national Franchise will play its home games at the award-winning Emirates Arena, Glasgow, which previously hosted the World Youth Netball Championships in 2013. Capitalising on the success of the 2014 Commonwealth Games in Glasgow, the sport is currently one of the fastest-growing in Scotland, and the Sirens are now set to build on the record attendances and ticket sales achieved during last season’s Superleague.


The Franchise, backed by Netball Scotland and delivered in partnership with the University of the West of Scotland, will use ProVenue®,’s most advanced ticketing platform, to manage all of its ticketing requirements. The decision was made to implement the new system not only because of its ease of use, but the functionality and innovative features that ProVenue® offers in support of the Siren’s launch and its future growth plans.


Fans will also benefit from Tickets@Home, a feature which will allow customers to print their own tickets via all sales channels. The system was also integrated in just four weeks; a short turnaround time and another reason why the Sirens opted to partner with


Commenting on today’s announcement, Karen McElveen, Sirens’ Franchise Director, said: “It was really important to us that we had a ticketing provider that could not only meet our current requirements, but that also has the flexibility to evolve and grow with our Club. We feel that and ProVenue® can do that.


We’ve been really impressed by how quickly the system has been implemented and the support team have been fantastic in working with us to ensure everything is ready in time for ticket sales to go live.”


Derek Palmer, Managing Director and Executive VP, International, at, said: “We’re excited to partner with the Sirens and to showcase our work in another sport – and one that is rapidly growing in popularity and exposure.


Netball Scotland has ambitious plans and the launch of the Sirens is a key milestone in its long-term strategy to drive the growth and development of netball; this is something that we’re very excited to be a part of and, through ProVenue®, we’re confident that the system will support these plans and provide further commercial opportunities for them.”


The Sirens is the latest addition to a growing number of Scottish sports teams working with; these include Scottish Premiership Football sides Aberdeen, Ross County and Dundee, alongside Championship side Dundee United. As part of its league-wide role as the official ticketing agent for the British Basketball League (BBL), also manages the ticketing for top flight side Glasgow Rocks who are also based in the Emirates Arena.


For more information about the Sirens, visit

For more information about, visit

Galaxy Connect Gains Momentum


London, UK (December 2016)

Attractions and representatives of the travel trade recently gathered at Church House Westminster, London, to discuss ways to broaden awareness and increase ticket sales through the new cloud-based platform, Galaxy Connect. Galaxy Connect allows for easy integration of attraction venues and resellers to sell live tickets to customers.

“Galaxy Connect makes it easier for attractions to partner with distributors and resellers, quickly engaging with customers around the world to increase exposure and ticket sales,” said Andy Povey of Gateway Ticketing Systems. “What’s more, Galaxy Connect is easy to set up with no need for additional training for front of house teams.”


Another benefit of Galaxy Connect is immediate admission. “Because sales through Galaxy Connect are live tickets not vouchers, guests can use their smartphones to gain direct access to the venue rather than queuing for the box office,” explains Don Eash, Executive Vice President/Chief Operating Officer, Gateway Ticketing Systems.

“Galaxy Connect is a massive improvement for distributors. On top of offering more flexibility and real-time access to venues’ ticket systems, it will also create an electronic data trail reducing fraud. We are also looking at new opportunities to generate revenue through the use of mobile app and geolocation,” says Andre Flambard, 365Tickets.

Galaxy Connect main benefits:

  • Enhance the guest experience – guests arrive with a live ticket or e-ticket and can enjoy direct-to-gate admission reducing front-gate lines
  • Enjoy real-time access to venue ticket systems – enabling resellers to sell capacity-managed events while avoiding sellout situations
  • Streamline the reconciliation processes between attraction venues and distributors
  • Save costly IT resource time – connect with any number of online travel agencies and/or attractions with only one integration
  • Eliminate time-consuming voucher process – by selling live tickets, you can save countless hours of manual processing as well as reduce fraud issues

To learn more about Galaxy Connect, visit

Syx Confirm City of London Agreement

Syx Automations increases its foothold in the UK ticketing market as they are selected to supply their ticketing and POS solution to five popular visitor attractions across The City of London.

The comprehensive agreement includes the supply of software for admissions, ticketing, membership, group sales management and the company’s Webshop solution. The project includes Tower Bridge Exhibition, The Monument, Keats House, Guildhall Art Gallery and the City Information Centre.

Each partner organisation has diverse business requirements that will call upon all aspects of the Syx product and software specialists.

Eddie Lee, UK Sales Manager at the Syx Automations Group said We are very proud to welcome such prestigious and historically important organisations in the UK to the Syx family. Our goal is to offer ticketing and POS management software to the cultural and leisure industry that enhances the visitor experience, but also simplifies their internal ways of working. We are delighted that the City of London Corporation has decided to use our software across some of its most important landmarks.”



Secutix Launch in UK / Ireland


London, Lausanne, Paris, Madrid 1st December 2016: SecuTix, the global provider of a ticketing engagement platform for the sports, culture and leisure industries, has today announced its new UK and Ireland team as it looks to expand its presence across Europe. This comes on the back of the company’s recent appointment as the ticketing partner of Saracens rugby.

David Hornby joins as UK and Ireland Managing Director with the remit to establish SecuTix as the leading white-label player in the UK ticketing market. As the former Commercial Director of Visit London and most recently Strategic Consultant to the likes of The O2, Formula 1 and Red Bull, David brings significant experience in growing businesses and an extensive network in the major events, entertainment and sports sector, which he will put to good use opening doors for SecuTix.

Richard Hilton, former Ticketing and Hospitality Solutions Manager at UEFA, has been appointed to the role of SecuTix Head of Customer Success for UK and Ireland. At UEFA, Richard was a client of SecuTix and applied the software to maximise hospitality and sponsorship opportunities for Euro 2016. Richard will use his first-hand experience of the software to ensure UK partners make best use of the technology to meet their business objectives. Prior to his role at UEFA, Richard was at Ticketmaster for eight years.

Frédéric Longatte, CEO of SecuTix, commented: “The UK and Irish markets are primed for feature rich SaaS native ticketing platforms. Clients tell us they want to own their customer data so they can personalise marketing and increase levels of fan engagement. We can deliver this. David and Richard’s combined expertise in ticketing, event and the sports industry will give us a strong local presence and allow us to be close to our new clients, such as Saracens. Both are valuable additions to the team and I am delighted to have them onboard.”

David Hornby said: “SecuTix is a cutting-edge, technology driven company that offers a fresh alternative to what’s currently available in the UK and Ireland. Over the coming months I will be seeking to accelerate our growth, reaching out to potential clients who find that the ‘one size fits all’ approach is no longer suitable for their business.”

Of the appointment Richard Hilton commented: “Having been at UEFA, I know the operational and system sides of the sports industry. I can quickly get under the skin of organisations, understand their needs and advise them on how best to use the technology to meet them. When I was a client, I was impressed with SecuTix because it offered a cloud-based solution that allowed ticketing to connect with third party applications. I know how valuable such a flexible system is and I’m keen to work with partners to change the way they do business.”


Saracen Partners with Secutix


Club Is First UK Customer Of SecuTix 360° Ticketing Solution, Marking SecuTix Entry Into The UK Ticketing Market

London, Lausanne, Paris, Madrid 10th November 2016: SecuTix, the global provider of a ticketing engagement platform for the sports, culture and leisure industries, has become the official ticketing technology partner of Aviva Premiership and European Rugby Champions Cup winners Saracens.

The agreement will see the Club use the cloud-based SecuTix 360° software to deliver an unparalleled fan experience. Saracens will benefit from a unified white label platform to manage not just ticketing across multiple channels but also CRM and digital marketing. As a result, the Club will gain a 360-degree understanding of their fans and be able to engage with them across digital and mobile touchpoints.

“We wanted to take back control of our own ticketing, data and ultimately that all-important relationship with our fans,” said Andy Duckworth, Chief Commercial and Marketing Officer at Saracens. “Our vision is to deliver industry-leading fan engagement both in physical and digital stadia. SecuTix is much more than a ticketing solution. They get how important fan data is to a sports business and their platform is a modern technology building block to supercharge this vision and take us to the next level of fan experience management.”

 Saracens sells more than 300,000 tickets annually.

 Saracens selected SecuTix 360° to replace their incumbent ticketing solution in order to:

  • Control fan data and personalise the customer journey
  • Maximise match day attendance
  • Increase volume of tickets sold online
  • Enhance the customer experience and delight fans into loyal customers
  • Increase the average basket value through bundles combining ticketing and additional services

SecuTix 360° is a ticketing engagement platform delivered as ‘software as a service’ (SaaS). It allows live sport professionals to leverage insights from ticketing data in order to create further up-sell opportunities and deliver a better experience at all stages of the customer journey.

Allian Park General View. Saracens v Northampton Saints, Aviva Premiership Play-Off Semi-Final, Rugby Unon, Allianz Park, Hendon12/05/2011 © Matthew Impey/Wiredphotos. co. uk. tel: 07789 130 347 email: matt@wiredphotos. co. uk

Alliance Park © Matthew Impey/Wiredphotos. co. uk 


Frédéric Longatte, CEO of SecuTix commented: “Fans are increasingly forcing clubs to deliver a personalised experience that goes beyond ticketing. This is precisely what SecuTix 360° is about. Through this partnership Saracens will have a 360-degree understanding of their audience and be able to deliver personalised offers and messages to their fans. For example, season ticket holders can be offered special bundles combining a discount on their next game as well as hospitality. We’re proud to be providing Saracens with the tools to take ownership of their customer data.”

With the addition of Saracens to its growing customer community in Europe, SecuTix expands its footprint in the sports world and marks its official entrance into the UK ticketing market. “Our debut in the UK market is an important milestone in SecuTix‘s roadmap to become the number one white label SaaS ticketing engagement platform in Europe. We are delighted that Saracens has selected SecuTixas its Ticketing Technology Provider and we look forward to our shared success,” said Frédéric Longatte.




About SecuTix

SecuTix is a European technology provider of a white label Ticketing Engagement Platform designed for entertainment professionals who wish to deliver an unparalleled customer experience. Combining ticketing, CRM and analytics in one single software suite delivered as a “Software as a Service” solution (Saas), SecuTix 360° helps event organisers directly engage with their audience across all channels and gain full control of their ticket distribution. A daughter company of the ELCA Group, SecuTix has offices in Switzerland, France and Spain. SecuTix serves customers in various business segments including sport clubs, stadiums and arenas, museums, live entertainment organisations, leisure parks and festivals. Its customers include the UEFA, Opéra National de Paris, Stade de France and Saracens. For more information, please visit